Your website and marketing tools generate a large amount of data (traffic, conversions, user behavior), but do you know how to interpret it to improve your results? Geekworkers, a digital agency in Lausanne, can help you. transform your web data into actionable informationWe analyze key performance indicators (KPIs) from Google Analytics 4 and other sources to understand your users' behavior, evaluate the effectiveness of your digital strategies and identify growth opportunities for your SME in Switzerland.
Analyze how users navigate your site, which pages they view, how long they stay, and where they leave, to better understand their needs and optimize their journeys.
Evaluate theeffectiveness of your different traffic sources (SEO, SEA, social networks, emailing) and your marketing campaigns in terms of volume, engagement and conversions.
By cross-referencing different data, we identify the best performing audience segments, most engaging content, and the weak points of your conversion funnel to improve.
Benefit from clear reports and recommendations based on evidence to optimize your digital strategies, allocate your budgets more efficiently and improve your ROI.
We analyze a wide range of data, mainly from Google Analytics 4 (GA4) : traffic sources, page views, bounce rate (or rather engagement rate in GA4), time spent, conversion events, user journeys, demographic and technological information of the audience. We may also analyze data from Google Search Console, your advertising platforms (Google Ads, Meta Ads) or your CRM. This analysis is key for theperformance optimisation.
Data analysis allows you to no longer navigate by sight. It helps you understand what works and what doesn't in your digital strategy, to know your customers better, to optimize your marketing spend and make decisions based on facts rather than intuition. This is essential for the growth of your SME in Switzerland.
Yes, our main tool is Google Analytics 4. For data visualization and custom reporting, we use Looker Studio (formerly Google Data Studio)Depending on your needs, we may also use log analysis tools, heatmaps (Hotjar, Microsoft Clarity) or SEO analysis tools (Ahrefs, SE Ranking).
AbsolutelyMany businesses are confused by GA4. Our experts in Lausanne can help you correctly configure your GA4 account, to define relevant conversion events, to create personalized reports useful for your business, and above all to interpret data to draw concrete actions. We also offer training on GA4.
We provide you with clear and visual reports (often via Looker Studio), tailored to your specific needs. These reports don't just present graphs; they include a interpretation of data, key lessons learned and strategic and operational recommendations. Contact Geekworkers Lausanne for a personalised quote.
Convert your visitors into customers
Your professional presence online quickly (WP Showcase Site).
Generate your first qualified leads via Google Ads.
Your first Meta Ads campaigns to generate local leads.
Geekworkers is a web agency based in Lausanne, French-speaking Switzerland, specializing in the creation of websites, e-commerce stores, mobile applications, and digital marketing (SEO, Google Ads, and Social Media) to help you succeed online. We have helped more than 300 businesses and entrepreneurs in Switzerland achieve success with their online projects.
Our affordable pricing has been designed for entrepreneurs, start-ups and SMEs as well as large companies with high standards of service.
