Navigating the digital landscape without a clear strategy is like navigating without a compass. For SMEs in Lausanne and Geneva, a well-defined digital strategy is essential to focus efforts, optimise budgets and achieve measurable results. Geekworkers can help you develop your personalised digital roadmapWe'll work closely with you, aligned with your business objectives, your market and your target customers in French-speaking Switzerland.
We start from YOUR business objectives (growth, leads, sales, brand awareness...) to define a digital strategy that contributes directly to them, with Clear KPIs to measure success.
A good strategy is based on in-depth knowledge of your ideal customers (personas): their needs, their online behaviour, their pain points. We can help you refine this understanding.
SEO, Google Ads, content, social networks, e-commerce, mobile app, automation... We identify the most relevant and profitable channels and actions for YOUR SME, without spreading yourself too thin.
The strategy involves digital roadmap with concrete actions, an estimated budget and a realistic timetable. You know where you're going and how. (See our approach Customer Acquisition Strategy).
At Geekworkers, it starts with a audit of your current situation (if available), a analysis of your market and the competition in Lausanne/Geneva workshops with you to define your objectives and your target, then the formalising the strategy (axes, channels, messages, budget, KPIs) and the roadmap.
For an SME, this process generally takes between 2 and 6 weeksdepending on the complexity of your business and the depth of analysis required. The aim is to produce a truly actionable strategic document.
Not at all! Having a clear digital strategy is even more crucial for SMEs and VSEs with limited resources, in order to concentrate efforts and budgets where they will have the greatest impact. Our services are tailored to the realities of Swiss SMEs.
Yes, that's our preferred approach. Once the strategy has been defined, we can support you in its implementation. operational implementation : website creation/redesignmanagement Ads campaigns, SEOetc. We become your digital partner.
Success is measured byKPI achievement that we will have defined together at the outset (e.g. increase in the number of qualified leads, growth in targeted organic traffic, improvement in the conversion rate, campaign ROI, etc.). A regular monitoring is set up.
Convert your visitors into customers
Your professional presence online quickly (WP Showcase Site).
Generate your first qualified leads via Google Ads.
Your first Meta Ads campaigns to generate local leads.
Geekworkers is a web agency based in Lausanne, French-speaking Switzerland, specializing in the creation of websites, e-commerce stores, mobile applications, and digital marketing (SEO, Google Ads, and Social Media) to help you succeed online. We have helped more than 300 businesses and entrepreneurs in Switzerland achieve success with their online projects.
Our affordable pricing has been designed for entrepreneurs, start-ups and SMEs as well as large companies with high standards of service.
