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Definition of Digital Strategy

Definition of Digital Strategy

We can help you define your web, marketing and technology strategy for sustainable growth.
Free & No Obligation
Lausanne | Geneva | Fribourg | Neuchรขtel | Valais | Jura
4.9
/5
300+ satisfied customers in Switzerland
300+ clients supported in Switzerland
Lausanne | Geneva | Fribourg | Neuchรขtel | Valais | Jura

Our expertise

Develop a a clear, ROI-driven digital roadmap to reach your SME business objectives.

Navigating the digital landscape without a clear strategy is like navigating without a compass. For SMEs in Lausanne and Geneva, a well-defined digital strategy is essential to focus efforts, optimise budgets and achieve measurable results. Geekworkers can help you develop your personalised digital roadmapWe'll work closely with you, aligned with your business objectives, your market and your target customers in French-speaking Switzerland.

Aligned Business Objectives

We start from YOUR business objectives (growth, leads, sales, brand awareness...) to define a digital strategy that contributes directly to them, with Clear KPIs to measure success.

Understanding Your Target

A good strategy is based on in-depth knowledge of your ideal customers (personas): their needs, their online behaviour, their pain points. We can help you refine this understanding.

Choosing the right levers

SEO, Google Ads, content, social networks, e-commerce, mobile app, automation... We identify the most relevant and profitable channels and actions for YOUR SME, without spreading yourself too thin.

Concrete & Prioritised Action Plan

The strategy involves digital roadmap with concrete actions, an estimated budget and a realistic timetable. You know where you're going and how. (See our approach Customer Acquisition Strategy).

FAQs

At Geekworkers, it starts with a audit of your current situation (if available), a analysis of your market and the competition in Lausanne/Geneva workshops with you to define your objectives and your target, then the formalising the strategy (axes, channels, messages, budget, KPIs) and the roadmap.

For an SME, this process generally takes between 2 and 6 weeksdepending on the complexity of your business and the depth of analysis required. The aim is to produce a truly actionable strategic document.

Not at all! Having a clear digital strategy is even more crucial for SMEs and VSEs with limited resources, in order to concentrate efforts and budgets where they will have the greatest impact. Our services are tailored to the realities of Swiss SMEs.

Yes, that's our preferred approach. Once the strategy has been defined, we can support you in its implementation. operational implementation : website creation/redesignmanagement Ads campaigns, SEOetc. We become your digital partner.

Success is measured byKPI achievement that we will have defined together at the outset (e.g. increase in the number of qualified leads, growth in targeted organic traffic, improvement in the conversion rate, campaign ROI, etc.). A regular monitoring is set up.

Our Agency Services

Website & E-Commerce
Digital Marketing SEO & SEA
Web & Mobile Development
Audit & Support

Achievements

More than 300 customers accompanied in Switzerland
Completed projects
+ 0
Years of growth
+ 0
Geeks listening
+ 0
CHF millions generated
+ 0
Coherent & structured digital multi-site ecosystem (WP/Elementor): easy navigation & management
HealthTech Switzerland: Webflow redesign and WooCommerce e-commerce. Centralised Stripe payments. 360ยฐ marketing.
  • Creation of showcase site
  • SEO Optimised Content Writing
  • Creation of websites & ecommerce
E-commerce +10,000 pop-culture products launched in less than 2 months (Covid period). WooCommerce & WordPress
360ยฐ strategic support: calls for tender, RGPD/LPD compliance, Ads optimisation and training for Gerofinance teams.
Coiffure Lausanne: from 0 to 30 customers/week (+68% growth/month) via digital strategy Ads/GMB/CRM.
Nยฐ1 leader in junk removal in French-speaking Switzerland (< 2 years, 0 to 2 million CHF/year). 360ยฐ SEO & Google Ads strategy.
  • Website & E-Commerce
Premium sports coaching (Geneva): bespoke WordPress platform with booking & client area
B2B Vue/Node/IA (Vertex AI) application for corporate governance, ISO compliance and risk management.

Customer satisfaction โ‡„

= Responsiveness + Quality + Quality Prices โ†ฏ

Our web agency is focused on quality and satisfaction for both
entrepreneurs, SMEs and large companies in French-speaking Switzerland

Chiara Cuffaro
chiaracuffarokinesiologie.ch
A huge thank you to Geekworkers for their excellent work on my website. Their responsiveness, professionalism and creativity made all the difference. A smooth collaboration and results beyond my expectations. I highly recommend!
Senghane Lmighty
whodaboss.app
Thank you to Geekworkers for their exceptional work! They understood my vision perfectly and created a landing page exactly as I wanted it. They were professional, creative and responsive throughout the project. I'm delighted with the result, which perfectly reflects the image of my application. I'd highly recommend their services to anyone looking for a quality digital agency!"
Michel Rey
zenityacademy.ch
A big thank you to Geekworkers for creating my website. Their professionalism, attentiveness and expertise made all the difference. A top team that I highly recommend! Their responsiveness and help in creating my content were a real advantage. An in-depth analysis of my needs was carried out from the outset and I was given permanent access to the progress of the project. Don't hesitate to work with them.
Ernesto Carreรฑo
ernestdetailing.ch
GeekWorkers created an effective, modern landing page that was perfectly suited to our objectives. Their team showed great professionalism, and the work was carried out quickly and meticulously. We're delighted with the end result and would highly recommend their services for any web project.
Newash SA
newash.ch
I would like to express my deep appreciation for Geekworkers. Their outstanding customer service, professionalism and commitment to customer satisfaction is truly impressive. My experience has been exceptional and I highly recommend this company. Thank you for your service.
Bobi
bobiapp.ch
Geekworkers gave me a clear, actionable vision for developing Bobi. Their recommendations on SEO, digital acquisition and platform optimisation were relevant and impactful. A professional and efficient team that I recommend without hesitation! ๐Ÿš€
Silvia Castillo
Very good service, follow-up and professionalism. I highly recommend them.
Turkey Lucidity
depotclesecurite.ch
Serious, efficient and friendly are the words that spontaneously appear after a month and a half of work on my future page.

Our turnkey offers

Quality, transparency and affordable rates
Site Landing WordPress
From
2490
CHF
(5% discount for full payment)

Convert your visitors into customers

  • WordPress site with Elementor
  • 1 page based on a template/template with a custom design
  • Creation of a strategy tailored to the company's objectives
  • Professionally written content
  • Optimization for conversion (contact or purchase) and Google Ads
  • Google Analytics setup
  • Standard SEO Optimization

Site Vitrine Pro WordPress
From
3900
CHF
(5% discount for full payment)

Your professional presence online quickly (WP Showcase Site).

  • WordPress site with Elementor
  • Up to 5 pages: Home, About, Services/Products, Blog, Contact
  • From a model (hundreds of choices)
  • Support and advice in relation to your objectives
  • Google Analytics setup
  • Standard SEO Optimization

Google Ads Start
From
459
CHF/month
(excluding advertising budget & set-up)

Generate your first qualified leads via Google Ads.

  • Conversion tracking
  • Customised strategy (keywords, campaigns, ads)
  • Google Search or Performance Max
  • Management 1 month
  • Monthly report/video
  • 2 campaigns, 100 keywords, 20 ads
  • Budget: < 1500 CHF/month
Meta Ads Start
From
459
CHF/month
(excluding advertising budget & set-up)

Your first Meta Ads campaigns to generate local leads.

  • Conversion tracking (Pixel and API)
  • Targeted strategy (age, interests, location)
  • Static content (posts, stories)
  • Management 1 month
  • Monthly report with KPIs
  • 2 campaigns, 2 adsets, 8 advertisements
  • Budget: < 1500 CHF/month