Digital marketing is a vast and constantly evolving field, essential to the growth of any modern business. Geekworkers, a digital agency and marketing center, training in Lausanne, offers comprehensive and personalized digital marketing training for Swiss SMEs. We cover the fundamental levers – SEO (natural referencing), SEA (Google Ads), SMA (social media advertising), email marketing, content marketing, and data analysis (Google Analytics) – to give you a 360° vision and the practical skills to develop and manage your own digital strategy.
Understand different digital marketing channels, how they interact, and how to build a coherent strategy aligned with your business objectives.
Learn the basics of natural referencing (SEO) to improve your organic visibility, and find out how launch your first Google Ads (SEA) campaigns.
Master the principles of community management and advertising on social networks (Meta Ads, LinkedIn Ads) to engage your audience and reach your targets.
Find out how to use thee-mail marketing and content marketing to nurture your prospects, and how analyze your results with Google Analytics 4. It is a pillar of our Training & Coaching.
Yes, this training is designed to be accessible to beginners and people who already have some knowledge. but wishing to structure their knowledge and acquire a global vision. We adapt the level and content to your SME. Our trainers in Lausanne are very educational.
Training allows you to: better understand the digital ecosystem, make more informed decisions for your marketing investments, communicate better with your service providers (agencies, freelancers), and even manage certain actions internally, making you more independent and more efficient.
We prefer a very practical approach, with concrete examples, case studies, and if possible, exercises on your own tools and accountsThe goal is for you to leave with skills that are directly applicable to your business in Switzerland.
Yes, we can customize the training program depending on your priorities and the marketing levers most relevant to your business. You can choose to focus on SEO and SEA, or on social media and email marketing, for example.
The duration depends on the modules chosen and the desired level of detail. A complete training course covering the main levers can take place over several days (for example, 3 to 5 days, consecutive or spaced apart). We can also offer shorter modules on specific topics. Contact Geekworkers for a digital marketing training quote.
Convert your visitors into customers
Your professional presence online quickly (WP Showcase Site).
Generate your first qualified leads via Google Ads.
Your first Meta Ads campaigns to generate local leads.
Geekworkers is a web agency based in Lausanne, French-speaking Switzerland, specializing in the creation of websites, e-commerce stores, mobile applications, and digital marketing (SEO, Google Ads, and Social Media) to help you succeed online. We have helped more than 300 businesses and entrepreneurs in Switzerland achieve success with their online projects.
Our affordable pricing has been designed for entrepreneurs, start-ups and SMEs as well as large companies with high standards of service.
