A Digital Roadmap is a strategic action plan that defines the key stages, priorities and resources needed to achieve your digital objectives in the short, medium and long term. For SMEs in Lausanne and Geneva, it's an essential tool for navigating the complexities of digital with clarity. At Geekworkers, we'll help you build this bespoke roadmap, aligning your digital initiatives (website, SEO, Ads, automation) with your business objectives. global business strategy for concrete results.
Get a an overview of your digital priorities and the steps you need to take to achieve your goals. Gone are the days of sailing by sight. structured strategy for your SME.
A roadmap helps you to allocate your financial and human resources effectively, by focusing investment on the digital actions that have the most impact on the market. high ROI potential.
Ensure the consistency between your various digital projects (e.g. website, SEO, Ads campaigns). Each action is part of an overall plan, maximising synergies.
The roadmap includes milestones and performance indicators (KPIs)This will enable you to monitor progress, measure impact and adjust your company's strategy in French-speaking Switzerland if necessary.
It is a strategic and operational document which plans the various digital initiatives to be carried out over time (e.g. website redesign, SEO campaign launch, CRM implementation). It includes objectives, actions, managers, deadlines and budgets.
For an SME, resources are often limited. A digital roadmap makes it possible to don't spread yourself too thin, of prioritise the actions with the greatest impactto ensure the coherence of our efforts and to maximise return on investment of every franc spent on digital.
Our process in Lausanne begins with a analysis of your current situationyour business objectives and your market. We then organise strategic workshops with you to co-construct the roadmap, defining priorities and the action plan. Consult our digital strategy consulting.
Typically, our digital roadmap for SMEs includes: a reminder of your objectives and KPIsthe prioritised digital projects (e.g. SEO, website redesign, Ads campaign), a implementation schedule per phase, a budget estimate for each initiative, and resources required (internal/external).
A digital roadmap is a living tool. Although it gives a clear direction, it needs to be reviewed and updated. adjusted periodically (e.g. every 6-12 months) depending on the results obtained, developments in your company and market trends in French-speaking Switzerland.
Convert your visitors into customers
Your professional presence online quickly (WP Showcase Site).
Generate your first qualified leads via Google Ads.
Your first Meta Ads campaigns to generate local leads.
Geekworkers is a web agency based in Lausanne, French-speaking Switzerland, specializing in the creation of websites, e-commerce stores, mobile applications, and digital marketing (SEO, Google Ads, and Social Media) to help you succeed online. We have helped more than 300 businesses and entrepreneurs in Switzerland achieve success with their online projects.
Our affordable pricing has been designed for entrepreneurs, start-ups and SMEs as well as large companies with high standards of service.
