For an online store to be successful, it's not enough to have good products; it also needs to be easy for potential customers to find it on Google.SEO optimization for e-commerce is a specific discipline that aims to improve the visibility of your entire site (category pages, product sheets, blog) on search engines. Geekworkers, an expert SEO agency in Lausanne, deploys comprehensive e-commerce SEO strategies for Swiss SMEs, covering technical aspects, content optimization, and developing your authority. Online Store.
We start with a in-depth audit of your online store (technical, structure, content, competition) to identify SEO improvement opportunities.
We take care of theindexability of your products and categories, management of pagination and filters, loading speed, URL structure, and the implementation of structured data (Product, Offer, Reviews).
SEO optimization of your category pages (titles, descriptions, Hn) and your Product Pages (titles, unique descriptions, images, keywords) for better ranking.
Creation of relevant content (buying guides, blog) to attract upstream traffic, and implementation of netlinking actions to strengthen the authority of your store. This is a key service in our offer Natural SEO (SEO).
E-commerce SEO has specific challenges: managing thousands of product pages (risk of duplicate content, crawl budget), optimizing category pages, managing faceted navigation (filters), optimizing for transactional queries, and the importance of structured data for products and reviewsOur experts in Lausanne have mastered these aspects.
Duplicate content can occur with product descriptions provided by manufacturers, or due to filters and sorting that generate multiple URLs for the same content. Solutions include: write unique descriptions, use canonical tags to indicate the preferred version of a page, and properly configure URL parameter management in Google Search Console.
Yes, very useful. A blog allows you to target informational keywords upstream of the purchasing cycle, attract qualified traffic, demonstrate your expertise, and create internal linking opportunities to your product or category pages.
Yes, a significant positive impactCustomer reviews generate fresh, unique content, use natural keywords, and can improve your click-through rate in search results thanks to rich snippets. They also build trust and conversion.
Our main expertise is on WooCommerce, but the e-commerce SEO fundamentals apply to all platforms (Shopify, PrestaShop, Magento)We can advise you and implement optimizations on most popular e-commerce platforms. Contact us for a e-commerce SEO quote.
Convert your visitors into customers
Your professional presence online quickly (WP Showcase Site).
Generate your first qualified leads via Google Ads.
Your first Meta Ads campaigns to generate local leads.
