L'e-mail marketing remains one of the most profitable channels for communicating directly with your prospects and customers, building loyalty, and boosting your sales. Geekworkers, a digital agency in Lausanne, supports you in setting up effective and compliant emailing strategies (GDPR/LPD) for your SME in Switzerland. We design engaging newsletters, targeted promotional campaigns, and implement automation scenarios (welcome emails, abandoned carts) to maximize your impact.
We define a e-mailing strategy (frequency, content types, segmentation) aligned with your objectives: inform, promote, retain or convert.
Creation of professionally designed, responsive email templates (mobile-friendly) and respecting your brand identity, for optimal deliverability and readability.
We can help you to segment your contact base based on relevant criteria (purchase history, interests, behavior) to send personalized and more effective messages.
Implementation of automated email sequences (e.g., welcome emails, abandoned cart reminders for WooCommerce, birthday emails) to save time and improve engagement. See also our acquisition tunnels.
Emailing offers a direct and privileged communication channel with your audienceIt helps build lasting relationships, promote your offerings in a targeted manner, drive traffic to your site, and accurately measure ROI. It's a powerful and affordable tool for SMEs.
We work with recognized and reliable emailing platforms such as Mailchimp, Sendinblue (Brevo), ActiveCampaign, or Klaviyo (for e-commerce)The choice of tool will depend on the size of your database, your functionality needs (segmentation, automation), and your budget. Our experts in Lausanne are here to advise you.
For good deliverability, it is essential to: maintain a clean and engaged contact base (opt-in), use correct authentication (SPF, DKIM, DMARC), avoiding spammy keywords, offering quality content, and following best email design practices. We guide you on these aspects.
We can help you advise on structure and type of contentFor complete writing, we can collaborate with your teams or refer you to specialized writers. The important thing is to have a clear, relevant message and an effective call to action.
It is crucial to get the explicit consent (opt-in) from your contacts before sending them marketing communications, to offer them an easy way to unsubscribe (unsubscribe link), and to manage their personal data in a transparent and secure manner. We help you implement compliant practices. For your email strategy, contact us for a quote.
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