For Google, the quality and reliability of content is paramount, particularly for subjects that can have an impact on users' lives, health or finances (YMYL - Your Money Your Life). The criteria E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) are at the heart of the evaluation of this quality. Geekworkers, an SEO agency in Lausanne, can help you to optimise your website and content to clearly demonstrate these E-E-A-T signalsto improve trust between Google and your users, and potentially your ranking for your SME in Switzerland.
We can help you to highlight your practical experience in your field through case studies, testimonials, examples of achievements, or by showing how your products are actually used.
Creation or optimisation of in-depth, precise content that demonstrates your in-depth knowledge in your sector, written by credible, identified authors.
Strategies for increase recognition of your brand and your authors as benchmarks in your field (e.g. mentions in publications, backlinks from authority sites, full author profiles).
Optimising your site's trust signals: clear contact information, transparent "About Us" page, policies (confidentiality, T&Cs), site security (HTTPS), authentic customer reviews. This is a crucial aspect of our Natural SEO (SEO).
E-E-A-T (formerly E-A-T) is a set of criteria that Google's quality assessors use to judge the quality of web pages. Experience (experience), Expertise (knowledge), Authority (recognition by peers), and Reliability (trust in the site and its content). Google wants to offer its users reliable, high-quality information, especially on important subjects. Our experts in Lausanne will explain how to apply this.
The E-E-A-T is not a direct ranking factor like site speed or backlinks. However, the signals that demonstrate E-E-A-T (quality content, credible author, secure site, good reviews, etc.) are taken into account by Google's algorithms. So working on your E-E-A-T has an indirect but significant impact on your ranking.
All sites are affected, but the E-E-A-T is particularly crucial for YMYL (Your Money Your Life) sites. These include medical, financial, legal and information sites, as well as any site offering advice that could have a major impact on people's lives. But even for an e-commerce site, trust is essential.
Some actions: create a detailed About page presenting your company and your experts, publish verifiable case studies or customer testimonials, have your content written or validated by authors with real expertise, obtain mentions or links from sites recognised in your sector, clearly display your contact details and policies, and ensure the security of your site..
Yes. We can analyse your site and your content from an E-E-A-T perspective, identify the weak points, and suggest a solution. action plan to reinforce these signals of quality and confidence. It's all part of a comprehensive and sustainable SEO strategy. Contact our agency in Lausanne for a E-E-A-T optimisation quote.
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