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Site optimisation (EEAT)

Site optimisation (EEAT)

Optimizing content for Google's EEAT criteria : strengthening of the credibility, expertise, authority and reliability of websites.
Free & No Obligation
Lausanne | Geneva | Fribourg | Neuchâtel | Valais | Jura
4.9
/5
300+ satisfied customers in Switzerland
300+ clients supported in Switzerland
Lausanne | Geneva | Fribourg | Neuchâtel | Valais | Jura

Our expertise

Boost the credibility and authority of your site by optimising your content for Google's E-E-A-T criteria.

For Google, the quality and reliability of content is paramount, particularly for subjects that can have an impact on users' lives, health or finances (YMYL - Your Money Your Life). The criteria E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) are at the heart of the evaluation of this quality. Geekworkers, an SEO agency in Lausanne, can help you to optimise your website and content to clearly demonstrate these E-E-A-T signalsto improve trust between Google and your users, and potentially your ranking for your SME in Switzerland.

Showcasing your experience

We can help you to highlight your practical experience in your field through case studies, testimonials, examples of achievements, or by showing how your products are actually used.

Demonstrating your expertise

Creation or optimisation of in-depth, precise content that demonstrates your in-depth knowledge in your sector, written by credible, identified authors.

Strengthening Your Authority

Strategies for increase recognition of your brand and your authors as benchmarks in your field (e.g. mentions in publications, backlinks from authority sites, full author profiles).

Improving reliability (Trust)

Optimising your site's trust signals: clear contact information, transparent "About Us" page, policies (confidentiality, T&Cs), site security (HTTPS), authentic customer reviews. This is a crucial aspect of our Natural SEO (SEO).

FAQs

E-E-A-T (formerly E-A-T) is a set of criteria that Google's quality assessors use to judge the quality of web pages. Experience (experience), Expertise (knowledge), Authority (recognition by peers), and Reliability (trust in the site and its content). Google wants to offer its users reliable, high-quality information, especially on important subjects. Our experts in Lausanne will explain how to apply this.

The E-E-A-T is not a direct ranking factor like site speed or backlinks. However, the signals that demonstrate E-E-A-T (quality content, credible author, secure site, good reviews, etc.) are taken into account by Google's algorithms. So working on your E-E-A-T has an indirect but significant impact on your ranking.

All sites are affected, but the E-E-A-T is particularly crucial for YMYL (Your Money Your Life) sites. These include medical, financial, legal and information sites, as well as any site offering advice that could have a major impact on people's lives. But even for an e-commerce site, trust is essential.

Some actions: create a detailed About page presenting your company and your experts, publish verifiable case studies or customer testimonials, have your content written or validated by authors with real expertise, obtain mentions or links from sites recognised in your sector, clearly display your contact details and policies, and ensure the security of your site..

Yes. We can analyse your site and your content from an E-E-A-T perspective, identify the weak points, and suggest a solution. action plan to reinforce these signals of quality and confidence. It's all part of a comprehensive and sustainable SEO strategy. Contact our agency in Lausanne for a E-E-A-T optimisation quote.

Our Agency Services

Website & E-Commerce
Digital Marketing SEO & SEA
Web & Mobile Development
Audit & Support

Achievements

More than 300 customers accompanied in Switzerland
Completed projects
+ 0
Years of growth
+ 0
Geeks listening
+ 0
CHF millions generated
+ 0
Coherent & structured digital multi-site ecosystem (WP/Elementor): easy navigation & management
HealthTech Switzerland: Webflow redesign and WooCommerce e-commerce. Centralised Stripe payments. 360° marketing.
  • Creation of showcase site
  • SEO Optimised Content Writing
  • Creation of websites & ecommerce
E-commerce +10,000 pop-culture products launched in less than 2 months (Covid period). WooCommerce & WordPress
360° strategic support: calls for tender, RGPD/LPD compliance, Ads optimisation and training for Gerofinance teams.
Coiffure Lausanne: from 0 to 30 customers/week (+68% growth/month) via digital strategy Ads/GMB/CRM.
N°1 leader in junk removal in French-speaking Switzerland (< 2 years, 0 to 2 million CHF/year). 360° SEO & Google Ads strategy.
  • Website & E-Commerce
Premium sports coaching (Geneva): bespoke WordPress platform with booking & client area
B2B Vue/Node/IA (Vertex AI) application for corporate governance, ISO compliance and risk management.

Customer satisfaction ⇄

= Responsiveness + Quality + Quality Prices

Our web agency is focused on quality and satisfaction for both
entrepreneurs, SMEs and large companies in French-speaking Switzerland

Chiara Cuffaro
chiaracuffarokinesiologie.ch
A huge thank you to Geekworkers for their excellent work on my website. Their responsiveness, professionalism and creativity made all the difference. A smooth collaboration and results beyond my expectations. I highly recommend!
Senghane Lmighty
whodaboss.app
Thank you to Geekworkers for their exceptional work! They understood my vision perfectly and created a landing page exactly as I wanted it. They were professional, creative and responsive throughout the project. I'm delighted with the result, which perfectly reflects the image of my application. I'd highly recommend their services to anyone looking for a quality digital agency!"
Michel Rey
zenityacademy.ch
A big thank you to Geekworkers for creating my website. Their professionalism, attentiveness and expertise made all the difference. A top team that I highly recommend! Their responsiveness and help in creating my content were a real advantage. An in-depth analysis of my needs was carried out from the outset and I was given permanent access to the progress of the project. Don't hesitate to work with them.
Ernesto Carreño
ernestdetailing.ch
GeekWorkers created an effective, modern landing page that was perfectly suited to our objectives. Their team showed great professionalism, and the work was carried out quickly and meticulously. We're delighted with the end result and would highly recommend their services for any web project.
Newash SA
newash.ch
I would like to express my deep appreciation for Geekworkers. Their outstanding customer service, professionalism and commitment to customer satisfaction is truly impressive. My experience has been exceptional and I highly recommend this company. Thank you for your service.
Bobi
bobiapp.ch
Geekworkers gave me a clear, actionable vision for developing Bobi. Their recommendations on SEO, digital acquisition and platform optimisation were relevant and impactful. A professional and efficient team that I recommend without hesitation! 🚀
Silvia Castillo
Very good service, follow-up and professionalism. I highly recommend them.
Turkey Lucidity
depotclesecurite.ch
Serious, efficient and friendly are the words that spontaneously appear after a month and a half of work on my future page.

Our turnkey offers

Quality, transparency and affordable rates
Site Landing WordPress
From
2490
CHF
(5% discount for full payment)

Convert your visitors into customers

  • WordPress site with Elementor
  • 1 page based on a template/template with a custom design
  • Creation of a strategy tailored to the company's objectives
  • Professionally written content
  • Optimization for conversion (contact or purchase) and Google Ads
  • Google Analytics setup
  • Standard SEO Optimization

Site Vitrine Pro WordPress
From
3900
CHF
(5% discount for full payment)

Your professional presence online quickly (WP Showcase Site).

  • WordPress site with Elementor
  • Up to 5 pages: Home, About, Services/Products, Blog, Contact
  • From a model (hundreds of choices)
  • Support and advice in relation to your objectives
  • Google Analytics setup
  • Standard SEO Optimization

Google Ads Start
From
459
CHF/month
(excluding advertising budget & set-up)

Generate your first qualified leads via Google Ads.

  • Conversion tracking
  • Customised strategy (keywords, campaigns, ads)
  • Google Search or Performance Max
  • Management 1 month
  • Monthly report/video
  • 2 campaigns, 100 keywords, 20 ads
  • Budget: < 1500 CHF/month
Meta Ads Start
From
459
CHF/month
(excluding advertising budget & set-up)

Your first Meta Ads campaigns to generate local leads.

  • Conversion tracking (Pixel and API)
  • Targeted strategy (age, interests, location)
  • Static content (posts, stories)
  • Management 1 month
  • Monthly report with KPIs
  • 2 campaigns, 2 adsets, 8 advertisements
  • Budget: < 1500 CHF/month