Yes, Facebook remains a major platform in Switzerland with a very large active user base of all ages. Its targeting options are very powerful, making it an excellent channel for many SMEs, whether B2C or even for certain B2B approaches. Our experts in Lausanne confirm its effectiveness.

The advertising with high-quality images or short, engaging videos tend to perform well. Visit carousels are useful for presenting several products or aspects of an offer. The Lead Ads are effective for generating leads directly on the platform.

It all depends on your target audience. Instagram has a generally younger audience and is more focused on visuals.. Facebook reaches a wider and more diverse audience. Often, a combined strategy (letting the Meta algorithm optimise distribution between the two platforms via automatic placements) is effective. We'll analyse your case.

It is possible to start with modest budgets (a few hundred francs a month)Especially if the targeting is well defined (e.g. locally in Switzerland). The important thing is to test, measure and optimise. We can help you define a realistic budget based on your objectives.

Yes, absolutely. Facebook and Instagram ads are managed from the same platform (Meta Business Suite). We can therefore create and manage coordinated campaigns on both social networks to maximise your reach and impact. Contact us for a Facebook advertising quote.