Are you investing in Google Ads but not satisfied with the results? Google Ads campaign audit By Geekworkers, a certified Google Partner agency in Lausanne, we provide you with a precise assessment of your account's performance and concrete recommendations for improvement. Our SEA experts thoroughly examine all aspects of your campaigns (Search Network, Display, PMax, Shopping): structure, keyword targeting, ad quality, bidding strategies, conversion tracking, and budget allocation. The goal: to help you optimize your spending and achieve a better return on investment for your SME in Switzerland.
We analyze theorganizing your campaigns and ad groups to ensure it is logical, granular, and aligned with your goals and site structure.
Assessment of quality of your keyword research, use of match types, management of search terms and negative keywords to improve relevance.
We review the relevance, attractiveness and effectiveness of your text and image ads, as well as the strategic use of different ad extensions.
Verification of the reliability of your conversion tracking and analysis of the profitability of your campaigns to identify priority optimizations. This is the starting point of our serviceGoogle Ads Campaign Optimization and part of our Full Digital Audit.
An audit is a systematic and in-depth analysis, based on data and benchmarks, which goes beyond a simple surface check. It identifies not only errors but also missed opportunities and proposes a strategic action plan. Our experts in Lausanne provide this depth of analysis.
If your cost per click (CPC) or cost per acquisition (CPA) is high, if your click-through rate (CTR) is low, if your campaigns generate few conversions, if your Quality Score is low, or if you simply feel that your budget could be better used, an audit is recommended.
The audit report is a detailed document that includes: a summary of the strengths and weaknesses of your account, an analysis of each aspect (structure, keywords, ads, auctions, conversions), concrete examples, and above all, clear, prioritized and actionable recommendations to improve your performance.
For a standard SME account in Switzerland, a full audit typically takes between a few days and a week of actual work for the analysis and writing of the report.
Yes. Our audit report is designed to be clear enough for you (if you have the skills) to implement some of the recommendations. However, we also offer to support in this implementation or take charge of the optimized management of your campaigns. Contact Geekworkers for a Google Ads audit quote.
Landing page optimized to convert your clicks.
One-Page website to showcase your business.
Targeted advertising campaigns to attract your first customers.
