Are your Google Ads campaigns running but not achieving the expected performance? Is your cost per acquisition too high or is your budget running out too quickly? Geekworkers, a certified Google Partner agency in Lausanne, specializes inoptimization of existing Google Ads campaignsOur SEA experts dive into your account, analyze your current campaigns (Search Network, Display, PMax, etc.) and implement concrete actions to improve their relevance, effectiveness and return on investment (ROI) for your SME in Switzerland.
Refining your keyword selection, using the right match types, adding negative keywords, and optimization of your audience and geographic targeting.
Rewrite your ads for more relevance and impact, A/B testing of messages, optimization of ad extensions, and work on the factors influencing the Quality Score.
Adjusting your bidding strategies (manual or smart) to achieve your objectives (visibility, clicks, conversions), and optimal reallocation of your budget between campaigns.
Analysis of relevance and effectiveness of your landing pages in relation to your ads, and recommendations to improve their conversion rate. This is a complement to our service Google Ads.
Optimisation is an ongoing process, but it is particularly necessary if : your results are stagnating or declining, your cost per conversion is increasing, your Quality Score is low, you feel that your budget is not being used efficiently, or if you don't have the time or expertise to do it yourself. A Google Ads account audit is often the first step.
Signs may include low click-through rate (CTR), a Quality Score below 7, a low conversion rate, a cost per lead (CPL) or per sale (CPA) that is too high compared to your goals, or a large number of impressions but few clicks or conversions.
It's an ongoing processThe competitive landscape, search behaviors, and Google algorithms are evolving. Regular monitoring and adjustments are necessary to maintain and improve performance. Our experts in Lausanne provide this monitoring.
The expected results are generally: a improved click-through rate (CTR), lower average cost per click (CPC) (thanks to a better Quality Score), increased conversion rate, reduced cost per acquisition (CPA), and therefore a better overall return on investment of your advertising spend.
Yes. If you are managing your campaigns but would like a helping hand to optimize them, we can intervene on an ad hoc basis (after an audit) or take care of ongoing optimization on a monthly basis. Contact us for a Google Ads optimization quote.
Convert your visitors into customers
Your professional presence online quickly (WP Showcase Site).
Generate your first qualified leads via Google Ads.
Your first Meta Ads campaigns to generate local leads.
Geekworkers is a web agency based in Lausanne, French-speaking Switzerland, specializing in the creation of websites, e-commerce stores, mobile applications, and digital marketing (SEO, Google Ads, and Social Media) to help you succeed online. We have helped more than 300 businesses and entrepreneurs in Switzerland achieve success with their online projects.
Our affordable pricing has been designed for entrepreneurs, start-ups and SMEs as well as large companies with high standards of service.
