To measure the effectiveness of your sales tunnel and optimize your Meta Ads and Google Ads advertising campaigns, a Accurate conversion tracking setup is absolutely essentialGeekworkers, a digital agency in Lausanne, is an expert in the technical implementation of tracking pixels (Meta Pixel, Google Ads Tag) and the definition of relevant conversion events (e.g., form submission, download, registration) on your landing pages and thank you pages. This allows you to correctly attribute the results to your campaigns and optimize their ROI for your SME in Switzerland.
We install (or check) the presence and proper functioning of the Pixel Meta and the Google Ads tag (or global Google tag with conversion tracking) on all pages of your sales funnel.
We configure the conversion events specific to your funnel : lead (form submitted), lead magnet download, webinar registration, etc., on Meta and Google Ads platforms.
Setting up tracking on your landing pages and, crucially, on your thank you pages (the page displayed after a successful conversion).
Once tracking is in place, Meta and Google algorithms can optimize your ad delivery to target users most likely to convert. It is key for our campaigns Google Ads and Meta Ads.
Without conversion tracking, you're flying blind. You don't know which campaigns, keywords or ads actually generate leads or customersConversion tracking allows you to measure the ROI of your actions, optimize your spending, and continually improve the effectiveness of your funnel. Our experts in Lausanne emphasize this point.
These are small pieces of JavaScript code that you install on your website pagesThey allow advertising platforms (Meta, Google) to track the actions of visitors coming from your ads (page views, additions to cart, conversions) and to create remarketing audiences.
On Meta Ads, this is done via the Events Manager, by defining standard events (Lead, Purchase) or custom events. On Google Ads, this is done in the "Conversions" section, by creating conversion actions (e.g., importing from Google Analytics 4, or via the Google Ads tag with specific triggers on your site). A thank you page is often used to confirm the conversion.
Yes, using Google Tag Manager is highly recommended.. GTM allows you to manage all your tracking tags (Google Analytics, Google Ads, Pixel Meta, etc.) from a single interface, without having to modify your site's code each time. This simplifies management and reduces the risk of errors. We can help you configure GTM. See our GTM/GA4 training.
Absolutely. If you already have campaigns running but have doubts about the reliability of your conversion tracking, we can perform a audit of your configuration and help you correct or improve it. Contact us for a conversions setup quote.
Convert your visitors into customers.
Google or Meta campaigns to generate customers.
