To fully harness the power of Google Ads and achieve optimal ROI, a thorough understanding of its advanced features and best practices is essential. Geekworkers, a Google Partner certified agency and training in Lausanne, offers in-depth Google Ads (SEA) training For Swiss SMEs and marketing professionals. We go beyond the basics to train you on campaign strategies (Search, Display, Performance Max, YouTube), bid optimization, advanced targeting, precise conversion tracking, and data analysis for continuous performance improvement.
Explore in detail the different types of Google Ads campaigns (Search, Display, PMax, Video, Shopping) and learn how to choose and configure the ones that best suit your goals.
Master the different bidding strategies (manual and smart), learn how to optimize your budget allocation and improve your Quality Score to reduce your costs.
Discover the advanced targeting options (affinity, in-market, custom audiences) and implement strategies for Google Ads remarketing effective.
Learn how to set up reliable conversion tracking (with Google Analytics 4 and GTM), to analyze your Google Ads reports and make data-driven optimization decisions. This is a key expertise of our Training & Coaching.
Yes, absolutelyIf you already manage Google Ads campaigns but want to go further, optimize your performance, or discover advanced features, this training is for you. Our SEA experts in Lausanne adapt the content to your level and your specific questions.
We cover the creation and configuration of PMax campaigns, provision of assets (texts, images, videos), management of asset groups, understanding of audience signals, and analysis of PMax-specific reports to optimize performance.
Yes, we favor a practical approach.Ideally, we work on real-life cases and can analyze your own Google Ads account during the training to give you personalized advice and help you implement optimizations directly.
GA4 allows you to better understand the behavior of users who click on your Google Ads once they are on your site (which pages they visit, whether they convert, etc.). By linking GA4 to Google Ads, you can import audiences and conversions from GA4 into Google Ads for finer targeting and optimization.
The duration depends on the extent of the topics to be covered and your initial level. In-depth training can last from one to three days, or even more if specific modules (Shopping, advanced YouTube) are included. Contact Geekworkers for a Google Ads training quote.
Convert your visitors into customers
Your professional presence online quickly (WP Showcase Site).
Generate your first qualified leads via Google Ads.
Your first Meta Ads campaigns to generate local leads.
Geekworkers is a web agency based in Lausanne, French-speaking Switzerland, specializing in the creation of websites, e-commerce stores, mobile applications, and digital marketing (SEO, Google Ads, and Social Media) to help you succeed online. We have helped more than 300 businesses and entrepreneurs in Switzerland achieve success with their online projects.
Our affordable pricing has been designed for entrepreneurs, start-ups and SMEs as well as large companies with high standards of service.
