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Google Ads training

Google Ads training

Training in advanced Google Ads strategies (Search, Display, PMax), performance monitoring and analysis for a Maximum ROI.
Free & No Obligation
Lausanne | Geneva | Fribourg | Neuchâtel | Valais | Jura
4.9
/5
300+ satisfied customers in Switzerland
300+ clients supported in Switzerland
Lausanne | Geneva | Fribourg | Neuchâtel | Valais | Jura

Our expertise

Master Google Ads (Search, Display, PMax) and optimize your campaigns for maximum ROI with our experts.

To fully harness the power of Google Ads and achieve optimal ROI, a thorough understanding of its advanced features and best practices is essential. Geekworkers, a Google Partner certified agency and training in Lausanne, offers in-depth Google Ads (SEA) training For Swiss SMEs and marketing professionals. We go beyond the basics to train you on campaign strategies (Search, Display, Performance Max, YouTube), bid optimization, advanced targeting, precise conversion tracking, and data analysis for continuous performance improvement.

Advanced Campaign Strategies

Explore in detail the different types of Google Ads campaigns (Search, Display, PMax, Video, Shopping) and learn how to choose and configure the ones that best suit your goals.

Bidding and Budget Optimization

Master the different bidding strategies (manual and smart), learn how to optimize your budget allocation and improve your Quality Score to reduce your costs.

Audience Targeting and Remarketing

Discover the advanced targeting options (affinity, in-market, custom audiences) and implement strategies for Google Ads remarketing effective.

Conversion Tracking and Data Analysis (GA4)

Learn how to set up reliable conversion tracking (with Google Analytics 4 and GTM), to analyze your Google Ads reports and make data-driven optimization decisions. This is a key expertise of our Training & Coaching.

FAQs

Yes, absolutelyIf you already manage Google Ads campaigns but want to go further, optimize your performance, or discover advanced features, this training is for you. Our SEA experts in Lausanne adapt the content to your level and your specific questions.

We cover the creation and configuration of PMax campaigns, provision of assets (texts, images, videos), management of asset groups, understanding of audience signals, and analysis of PMax-specific reports to optimize performance.

Yes, we favor a practical approach.Ideally, we work on real-life cases and can analyze your own Google Ads account during the training to give you personalized advice and help you implement optimizations directly.

GA4 allows you to better understand the behavior of users who click on your Google Ads once they are on your site (which pages they visit, whether they convert, etc.). By linking GA4 to Google Ads, you can import audiences and conversions from GA4 into Google Ads for finer targeting and optimization.

The duration depends on the extent of the topics to be covered and your initial level. In-depth training can last from one to three days, or even more if specific modules (Shopping, advanced YouTube) are included. Contact Geekworkers for a Google Ads training quote.

Our Agency Services

Website & E-Commerce
Digital Marketing SEO & SEA
Web & Mobile Development
Audit & Support

Achievements

More than 300 customers accompanied in Switzerland
Completed projects
+ 0
Years of growth
+ 0
Geeks listening
+ 0
CHF millions generated
+ 0
Coherent & structured digital multi-site ecosystem (WP/Elementor): easy navigation & management
HealthTech Switzerland: Webflow redesign and WooCommerce e-commerce. Centralised Stripe payments. 360° marketing.
  • Creation of showcase site
  • SEO Optimised Content Writing
  • Creation of websites & ecommerce
E-commerce +10,000 pop-culture products launched in less than 2 months (Covid period). WooCommerce & WordPress
360° strategic support: calls for tender, RGPD/LPD compliance, Ads optimisation and training for Gerofinance teams.
Coiffure Lausanne: from 0 to 30 customers/week (+68% growth/month) via digital strategy Ads/GMB/CRM.
N°1 leader in junk removal in French-speaking Switzerland (< 2 years, 0 to 2 million CHF/year). 360° SEO & Google Ads strategy.
  • Website & E-Commerce
Premium sports coaching (Geneva): bespoke WordPress platform with booking & client area
B2B Vue/Node/IA (Vertex AI) application for corporate governance, ISO compliance and risk management.

Customer satisfaction ⇄

= Responsiveness + Quality + Quality Prices

Our web agency is focused on quality and satisfaction for both
entrepreneurs, SMEs and large companies in French-speaking Switzerland

Chiara Cuffaro
chiaracuffarokinesiologie.ch
A huge thank you to Geekworkers for their excellent work on my website. Their responsiveness, professionalism and creativity made all the difference. A smooth collaboration and results beyond my expectations. I highly recommend!
Senghane Lmighty
whodaboss.app
Thank you to Geekworkers for their exceptional work! They understood my vision perfectly and created a landing page exactly as I wanted it. They were professional, creative and responsive throughout the project. I'm delighted with the result, which perfectly reflects the image of my application. I'd highly recommend their services to anyone looking for a quality digital agency!"
Michel Rey
zenityacademy.ch
A big thank you to Geekworkers for creating my website. Their professionalism, attentiveness and expertise made all the difference. A top team that I highly recommend! Their responsiveness and help in creating my content were a real advantage. An in-depth analysis of my needs was carried out from the outset and I was given permanent access to the progress of the project. Don't hesitate to work with them.
Ernesto Carreño
ernestdetailing.ch
GeekWorkers created an effective, modern landing page that was perfectly suited to our objectives. Their team showed great professionalism, and the work was carried out quickly and meticulously. We're delighted with the end result and would highly recommend their services for any web project.
Newash SA
newash.ch
I would like to express my deep appreciation for Geekworkers. Their outstanding customer service, professionalism and commitment to customer satisfaction is truly impressive. My experience has been exceptional and I highly recommend this company. Thank you for your service.
Bobi
bobiapp.ch
Geekworkers gave me a clear, actionable vision for developing Bobi. Their recommendations on SEO, digital acquisition and platform optimisation were relevant and impactful. A professional and efficient team that I recommend without hesitation! 🚀
Silvia Castillo
Very good service, follow-up and professionalism. I highly recommend them.
Turkey Lucidity
depotclesecurite.ch
Serious, efficient and friendly are the words that spontaneously appear after a month and a half of work on my future page.

Our turnkey offers

Quality, transparency and affordable rates
Site Landing WordPress
From
2690
CHF
(5% discount for full payment)

Convert your visitors into customers

  • WordPress site with Elementor
  • 1 page based on a template/template with a custom design
  • Creation of a strategy tailored to the company's objectives
  • Professionally written content
  • Optimization for conversion (contact or purchase) and Google Ads
  • Google Analytics setup
  • Standard SEO Optimization

Site Vitrine Pro WordPress
From
4900
CHF
(5% discount for full payment)

Your professional presence online quickly (WP Showcase Site).

  • WordPress site with Elementor
  • Up to 5 pages: Home, About, Services/Products, Blog, Contact
  • From a model (hundreds of choices)
  • Support and advice in relation to your objectives
  • Google Analytics setup
  • Standard SEO Optimization

Google Ads Start
From
790
CHF/month
(excluding advertising budget & set-up)

Generate your first qualified leads via Google Ads.

  • Conversion tracking
  • Customised strategy (keywords, campaigns, ads)
  • Google Search or Performance Max
  • Management 1 month
  • Monthly report/video
  • 2 campaigns, 100 keywords, 20 ads
  • Budget: < 1500 CHF/month
Meta Ads Start
From
790
CHF/month
(excluding advertising budget & set-up)

Your first Meta Ads campaigns to generate local leads.

  • Conversion tracking (Pixel and API)
  • Targeted strategy (age, interests, location)
  • Static content (posts, stories)
  • Management 1 month
  • Monthly report with KPIs
  • 2 campaigns, 2 adsets, 8 advertisements
  • Budget: < 1500 CHF/month