Managing user consent has become a legal obligation and a requirement for Google to continue to fully use its advertising services like Google Ads. Google Consent Mode v2 allows you to adjust the behavior of your Google Ads tracking tags based on your visitors' consent choices, ensuring compliance while allowing conversion modeling for non-consenting users. Geekworkers, a digital agency in Lausanne, supports you in the Technical configuration of Google Consent Mode v2 for your Google Ads campaigns, by integrating it with your Consent Management Platform (CMP) via Google Tag Manager (GTM), for your SME in Switzerland.
We explain to you the implications of GDPR/LPD and Google policies regarding consent for advertising tracking and ad personalization.
Learn how to Consent Mode v2 (with settings ad_storage, ad_user_data, ad_personalization) affects how your Google Ads conversion and remarketing tags work.
We guide you in the Configuring Consent Mode v2 in Google Tag Manager, ensuring correct communication with your consent banner (CMP like Cookiebot, Axeptio).
Understand how, thanks to Consent Mode v2, Google can model conversions for users who have not given consent, giving you a more complete view of the performance of your campaigns. This is a key aspect of our service Google Ads and our Google Consent Mode V2 training.
To continue to use certain Google Ads features optimally (including remarketing and comprehensive conversion measurement in the European Economic Area and the United Kingdom), Consent Mode v2 implementation has become a Google requirement since March 2024Our experts in Lausanne help you comply.
The main parameters are: `ad_storage` (controls the storage of advertising cookies), `ad_user_data` (controls whether user data can be sent to Google for advertising purposes), and `ad_personalization` (controls whether ad personalization, such as remarketing, is allowed).
You must choose a CMP that is certified by Google and integrates well with Google Tag Manager and Consent Mode v2Solutions like Cookiebot, Axeptio, Didomi, or Usercentrics are examples. We help you select the one that best suits your Swiss SME.
The implementation can be technical, especially if you are not already using Google Tag Manager or a compatible CMP. It requires a good understanding of how tags interact with consent signals, which is why guidance from experts like Geekworkers is often recommended.
Yes. We can audit your current configuration, advise you on the choice of a CMP, and take care of theFull technical implementation of Google Consent Mode v2 via GTM for your Google Ads and Analytics tags, ensuring proper functioning tests. Contact us for a Consent Mode configuration quote.
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Geekworkers is a web agency based in Lausanne in French-speaking Switzerland, specialising in the creation of websites, e-commerce shops, mobile applications and digital marketing (SEO & Google Ads) to help you succeed online.
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