Ask for a quote
Home
/
/
Setting up Google Consent Mode V2

Setting up Google Consent Mode V2

Configuring Consent Mode v2 for Google Ads tags (via GTM and CMP) ensuring the compliance of data monitoring and measurement.
Talk to an expert ⭐
Free & No Obligation
Lausanne | Geneva | Fribourg | Neuchâtel | Valais | Jura
logo-mix
gerofinance
domohealth
logo-siris-plus
logo-re
4.9/5
300+ satisfied customers in Switzerland
300+ clients supported in Switzerland
Lausanne | Geneva | Fribourg | Neuchâtel | Valais | Jura

Our expertise

Ensure compliance of your Google Ads campaigns with Google Consent Mode v2 for tracking and measurement.

Managing user consent has become a legal obligation and a requirement for Google to continue to fully use its advertising services like Google Ads. Google Consent Mode v2 allows you to adjust the behavior of your Google Ads tracking tags based on your visitors' consent choices, ensuring compliance while allowing conversion modeling for non-consenting users. Geekworkers, a digital agency in Lausanne, supports you in the Technical configuration of Google Consent Mode v2 for your Google Ads campaigns, by integrating it with your Consent Management Platform (CMP) via Google Tag Manager (GTM), for your SME in Switzerland.

Understanding Consent Requirements

We explain to you the implications of GDPR/LPD and Google policies regarding consent for advertising tracking and ad personalization.

How Consent Mode v2 works for Google Ads

Learn how to Consent Mode v2 (with settings ad_storage, ad_user_data, ad_personalization) affects how your Google Ads conversion and remarketing tags work.

Implementation via GTM and CMP

We guide you in the Configuring Consent Mode v2 in Google Tag Manager, ensuring correct communication with your consent banner (CMP like Cookiebot, Axeptio).

Conversion Modeling

Understand how, thanks to Consent Mode v2, Google can model conversions for users who have not given consent, giving you a more complete view of the performance of your campaigns. This is a key aspect of our service Google Ads and our Google Consent Mode V2 training.

FAQs

To continue to use certain Google Ads features optimally (including remarketing and comprehensive conversion measurement in the European Economic Area and the United Kingdom), Consent Mode v2 implementation has become a Google requirement since March 2024Our experts in Lausanne help you comply.

The main parameters are: `ad_storage` (controls the storage of advertising cookies), `ad_user_data` (controls whether user data can be sent to Google for advertising purposes), and `ad_personalization` (controls whether ad personalization, such as remarketing, is allowed).

You must choose a CMP that is certified by Google and integrates well with Google Tag Manager and Consent Mode v2Solutions like Cookiebot, Axeptio, Didomi, or Usercentrics are examples. We help you select the one that best suits your Swiss SME.

The implementation can be technical, especially if you are not already using Google Tag Manager or a compatible CMP. It requires a good understanding of how tags interact with consent signals, which is why guidance from experts like Geekworkers is often recommended.

Yes. We can audit your current configuration, advise you on the choice of a CMP, and take care of theFull technical implementation of Google Consent Mode v2 via GTM for your Google Ads and Analytics tags, ensuring proper functioning tests. Contact us for a Consent Mode configuration quote.

Our Agency Services

  • #Web
  • #Development
  • #E-Commerce
  • #Marketing
Website & E-Commerce
Digital Marketing SEO & SEA
Web & Mobile Development
Audit & Support

Achievements

More than 300 customers accompanied in Switzerland
Completed projects
+ 0
Years of growth
+ 0
Geeks listening
+ 0
CHF millions generated
+ 0
Bader Group
Coherent & structured digital multi-site ecosystem (WP/Elementor): easy navigation & management
domo.health
HealthTech Switzerland: Webflow redesign and WooCommerce e-commerce. Centralised Stripe payments. 360° marketing.
  • Creation of showcase site
  • SEO Optimised Content Writing
  • Creation of websites & ecommerce
Mix-Image
E-commerce +10,000 pop-culture products launched in less than 2 months (Covid period). WooCommerce & WordPress
Gerofinance
360° strategic support: calls for tender, RGPD/LPD compliance, Ads optimisation and training for Gerofinance teams.
Pana Beauty
Coiffure Lausanne: from 0 to 30 customers/week (+68% growth/month) via digital strategy Ads/GMB/CRM.
Express Recycling
N°1 leader in junk removal in French-speaking Switzerland (< 2 years, 0 to 2 million CHF/year). 360° SEO & Google Ads strategy.
  • Website & E-Commerce
Gymneva
Premium sports coaching (Geneva): bespoke WordPress platform with booking & client area
Siris+
B2B Vue/Node/IA (Vertex AI) application for corporate governance, ISO compliance and risk management.
Our projects
Request an offer
Contact us to find out about other projects
Our achievements

Customer satisfaction ⇄

= Responsiveness + Quality + Quality Prices ↯
Chiara Cuffaro
★★★★★
chiaracuffarokinesiologie.ch
A huge thank you to Geekworkers for their excellent work on my website. Their responsiveness, professionalism and creativity made all the difference. A smooth collaboration and results beyond my expectations. I highly recommend!
Senghane Lmighty
★★★★★
whodaboss.app
Thank you to Geekworkers for their exceptional work! They understood my vision perfectly and created a landing page exactly as I wanted it. They were professional, creative and responsive throughout the project. I'm delighted with the result, which perfectly reflects the image of my application. I'd highly recommend their services to anyone looking for a quality digital agency!"
Michel Rey
★★★★★
zenityacademy.ch
A big thank you to Geekworkers for creating my website. Their professionalism, attentiveness and expertise made all the difference. A top team that I highly recommend! Their responsiveness and help in creating my content were a real advantage. An in-depth analysis of my needs was carried out from the outset and I was given permanent access to the progress of the project. Don't hesitate to work with them.
Ernesto Carreño
★★★★★
ernestdetailing.ch
GeekWorkers created an effective, modern landing page that was perfectly suited to our objectives. Their team showed great professionalism, and the work was carried out quickly and meticulously. We're delighted with the end result and would highly recommend their services for any web project.
Newash SA
★★★★★
newash.ch
I would like to express my deep appreciation for Geekworkers. Their outstanding customer service, professionalism and commitment to customer satisfaction is truly impressive. My experience has been exceptional and I highly recommend this company. Thank you for your service.
Bobi
★★★★★
bobiapp.ch
Geekworkers gave me a clear, actionable vision for developing Bobi. Their recommendations on SEO, digital acquisition and platform optimisation were relevant and impactful. A professional and efficient team that I recommend without hesitation! 🚀
Silvia Castillo
★★★★★
Very good service, follow-up and professionalism. I highly recommend them.
Turkey Lucidity
★★★★★
depotclesecurite.ch
Serious, efficient and friendly are the words that spontaneously appear after a month and a half of work on my future page.
Let's get started ⭐
4.9/5
300+ satisfied customers in Switzerland
more reviews on google

Our turnkey offers

Quality, transparency and affordable rates
Site Landing WordPress
From
2690
CHF
(5% discount for full payment)

Convert your visitors into customers

  • WordPress site with Elementor
  • 1 page based on a template/template with a custom design
  • Creation of a strategy tailored to the company's objectives
  • Professionally written content
  • Optimization for conversion (contact or purchase) and Google Ads
  • Google Analytics setup
  • Standard SEO Optimization

Site Vitrine Pro WordPress
From
4900
CHF
(5% discount for full payment)

Your professional presence online quickly (WP Showcase Site).

  • WordPress site with Elementor
  • Up to 5 pages: Home, About, Services/Products, Blog, Contact
  • From a model (hundreds of choices)
  • Support and advice in relation to your objectives
  • Google Analytics setup
  • Standard SEO Optimization

Google Ads Start
From
690
CHF/month
(excluding advertising budget & set-up)

Generate your first qualified leads via Google Ads.

  • Conversion tracking
  • Customised strategy (keywords, campaigns, ads)
  • Google Search or Performance Max
  • Management 1 month
  • Monthly report/video
  • 2 campaigns, 100 keywords, 20 ads
  • Budget: < 1500 CHF/month
Meta Ads Start
From
690
CHF/month
(excluding advertising budget & set-up)

Your first Meta Ads campaigns to generate local leads.

  • Conversion tracking (Pixel and API)
  • Targeted strategy (age, interests, location)
  • Static content (posts, stories)
  • Management 1 month
  • Monthly report with KPIs
  • 2 campaigns, 2 adsets, 8 advertisements
  • Budget: < 1500 CHF/month
All our rates
Ask for advice
Quote in 30 seconds⭐