PMax is particularly effective for advertisers with clear conversion goals (online sales, lead generation) and well-configured conversion trackingIt may be suitable for many Swiss SMEs, but a good asset and audience signal strategy is crucial. Our experts in Lausanne can advise you.

With PMax, you don't directly choose keywords or locations like in traditional campaigns. You provide “audience signals” (e.g., your existing customers, site visitors, interest audiences) to help the AI get started. Then, Google's AI explores and finds new converting audiences.

It is recommended to provide a variety of assets: multiple titles and descriptions, images of different sizes and orientations, logos, and ideally videosThe more quality assets you provide, the more opportunities Google will have to create high-performing ads.

The opt-out options are more limited with PMax than with traditional campaigns (e.g., account-level exclusions for certain sites or content types). It is important to monitor performance reports carefully to identify potential issues.

Success is measured primarily by theachievement of your conversion objectives (number of conversions, cost per conversion, ROAS)PMax reports provide insights into asset group performance and audience insights. Geekworkers helps you interpret this data. Contact us for a PMax campaign quote.