Your establishment details Google Business Profile (formerly Google My Business - GMB) is one of the most important tools for your local referencing and for attracting local customers. Geekworkers, a digital agency in Lausanne, is an expert in Google Business Profile optimisation for Swiss SMEs. We ensure that your profile is complete, accurate, attractive and actively managed (reviews, posts, questions/answers) to maximise your visibility in local search results (Google Local Pack) and on Google Maps, and to encourage customer interactions (calls, directions, site visits).
We check and optimise all essential information on your form Name, address, telephone number (NAP), opening hours (including exceptional opening hours), website, appointment booking link.
Selecting the main category most relevant to your business and add secondary categories to cover all your services and improve your targeting.
We can help you to implement a strategy to collect more positive reviews and to respond quickly and professionally to all opinions (positive and negative).
Full functionality: Regular Google Posts (news, offers), addition of quality photos and videos, detailed Products/Services section, Questions/Answers. This is a key aspect of ourLocal SEO optimisation.
A well-optimised GBP file considerably increases your chances of appearing in Google's "Local Pack (the 3 local results displayed with the map) and on Google Maps for relevant searches. This is a major source of qualified traffic, calls and physical visits for SMEs with a local catchment area in Switzerland. Our experts in Lausanne confirm this.
Common errors include : incorrect or inconsistent information (NAP), a lack of categories or poorly chosen categories, no response to customer reviews, few or no recent photos, and failure to use Google Posts.
Google Posts allow you to share news, special offers, events or highlight products/services directly on your GBP page. This makes your listing more dynamic and engaging, and can improve your visibility on specific queries. They have a lifespan, so regular publication is recommended.
Yes, absolutely. Responding to positive reviews shows that you value your customers. Responding professionally to negative reviews shows that you take feedback on board and are looking to improve. This has a positive impact on your e-reputation. See our expertise in Reputation Management.
Yes. In addition to the initial optimisation, we can propose a ongoing management of your GBP file This includes regular publication of Posts, monitoring and replying to notices, updating information, etc., to ensure you always have the best possible local presence. Contact our agency in Lausanne for a optimisation quote GBP.
Convert your visitors into customers
Your professional presence online quickly (WP Showcase Site).
Generate your first qualified leads via Google Ads.
Your first Meta Ads campaigns to generate local leads.
