The Google Search Ads campaigns are the backbone of many online advertising strategies. They allow you to display targeted text ads to users actively searching on Google using keywords related to your business. Geekworkers, a certified Google Partner agency in Lausanne, is an expert in creating and managing high-performing Google Search Ads campaigns for Swiss SMEs. We help you choose the right keywords, write impactful ads, optimize your bids, and maximize your visibility to a qualified audience.
We carry out a in-depth keyword research to identify terms your prospects are using and we configure the match types (exact, expression, modified broad) optimally.
Drafting ofclear, concise ads with catchy headlines and descriptions that highlight your benefits, and incentive calls to action (CTAs).
We exploit the different ad extensions (sitelinks, callouts, site snippets, location, call) to enrich your ads, increase their visibility and their click-through rate (CTR).
We are working continuously to improve your Quality Score to reduce your cost per click (CPC) and optimize the return on investment of your Search campaigns. This is the basis of our service. Google Ads.
They are effective because they target users with a clear and active search intentIf someone searches for "web agency Lausanne," they're likely interested in the services of a web agency in Lausanne. Displaying a relevant ad at that precise moment is very powerful. Our experts in Lausanne excel in this area.
The Quality Score is a rating from 1 to 10 assigned by Google to your keywords. It depends on the relevance of your ad to the keyword, expected click-through rate (CTR), and landing page experienceTo improve it, you need to make sure that these three elements are of high quality and well aligned.
The choice depends on your strategy. exact keywords offer the most control and relevance, but less volume. The broad match (with modifiers or using audiences) can help discover new terms, but requires careful monitoring of search terms and the use of negative keywords.exact expression is a good compromise. We are adapting the strategy.
Ad extensions add additional information and useful links to your text ads, making them more visible, more informative and more likely to be clickedThey can significantly improve your click-through rate (CTR) and your Quality Score.
Yes. Even with a modest budget, by focusing on very specific niche keywords and precise geographic targeting (e.g. your city or canton in Switzerland), it is possible to obtain interesting results with Search Ads campaigns. See our Google Ads Start offers. Contact us for a Search campaign quote.
Our web agency is focused on quality and satisfaction for both
entrepreneurs, SMEs and large companies in French-speaking Switzerland
Convert your visitors into customers
Your professional presence online quickly (WP Showcase Site).
Generate your first qualified leads via Google Ads.
Your first Meta Ads campaigns to generate local leads.
Our Web & Marketing agency is present at Lausanne since 2020 and now has more than 25 employees to support SMEs, entrepreneurs and large companies in French-speaking Switzerland.
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Marketing Manager
Technical Manager
Your local digital partner. Creation of high-impact WordPress sitesstrategies effective marketing and support reagent.
Create a exceptional shopping experience. We develop WooCommerce shops optimized conversion and SEO.
Generate more leads and sales. Strategies SEO, SEA (Google Partner) and Social Ads tailor-made for maximum impact.
Geekworkers is a web agency based in Lausanne in French-speaking Switzerland, specialising in the creation of websites, e-commerce shops, mobile applications and digital marketing (SEO & Google Ads) to help you succeed online.
Geekworkers pricing has been designed as much for start-ups and SMEs as for large companies demanding in terms of service quality.
