For e-commerce businesses, the Google Shopping Ads campaigns are an essential advertising tool for increasing the visibility of their products and generating sales. These visual ads, which display the product image, its price, and the seller's name directly in Google search results and on the Shopping tab, are extremely effective at capturing the attention of potential buyers. Geekworkers, a certified Google Partner agency in Lausanne, is an expert in creating and managing high-performing Google Shopping campaigns for Swiss SMEs. We help you set up your product feed, optimize your Google Merchant Center account, and manage your campaigns for maximum return on investment.
We can help you to create and optimize your product feed (containing all the information about your items) and submit it correctly to Google Merchant Center.
Implementation of Standard or Max Performance Shopping campaigns (with feed), by structuring your product groups logically for better control and targeted optimization.
Managing your bidding strategies (target ROAS, Maximize conversion value) and allocation of your budget to maximize the profitability of your Shopping campaigns.
Continuous analysis of key indicators (impressions, clicks, conversions, cost per conversion, ROAS) and optimizing your campaigns to improve results. This is an essential service for our clients ecommerce, linked to our expertise Google Ads.
They are important because they display your products in a very visual and informative way directly in search results, when users have a strong purchase intent. They often have higher click-through rates (CTR) and conversion rates than text ads for product queries. Our experts in Lausanne highly recommend them.
Google Merchant Center is a Google's free platform where you import and manage your product information (your product feed). It's the data source that powers your Google Shopping campaigns and other Google services like free product listings.
Yes, most popular e-commerce platforms like WooCommerce or Shopify offer extensions or native features to easily generate a product feed. Compatible with Google Merchant Center. We can help you set it up and optimize it.
YesYou can use remarketing lists to target your site visitors with Shopping ads, for example, by re-showing products they've viewed or added to their cart. This is a very effective strategy.
To optimize a flow, you must ensure that: product titles are clear and descriptive (including brand, type, attributes), descriptions are complete, images are of high quality, prices and availability are always up to date, and that all information required by Google is present and correct. Contact Geekworkers for a Shopping campaign quote.
Landing page optimized to convert your clicks.
One-Page website to showcase your business.
Targeted advertising campaigns to attract your first customers.
