No, not at all. Although the term was born in the world of start-ups, the Growth Hacking principles (experimentation, focus on growth, data-driven) can be applied to many Swiss SMEs that are looking to innovate and accelerate their development. Our experts in Lausanne adapt the approach.

Traditional digital marketing often follows set plans and focuses on known channels. The Growth Hacking is more agile, more experimental, and constantly on the lookout for new growth levers.This is often achieved by optimising the product itself or by using viral techniques, unconventional referencing or advanced automation.

The AARRR funnel (Acquisition, Activation, Retention, Revenue, Recommendation) is a analysis framework used in Growth Hacking to measure and optimise each stage of the customer lifecycle. The aim is to identify bottlenecks and opportunities at each phase.

Hacks can be very varied: viral optimisation (encouraging sharing), creation of very specific lead magnets, use of automation tools for prospecting, extreme optimisation of conversion tunnels, aggressive A/B testing, etc.or product modifications to improve activation or retention. There is no single recipe.

Yes. We can help you to adopt this mindset, identify growth opportunities specific to your SME in Switzerland, design and implement experiments, and analyse the results. It's an approach that requires agility and good collaboration. Contact us for a Growth Hacking consultancy quote.