THE Growth Hacking is a mindset and a set of marketing techniques focused on rapid growth and the acquisition of users or customers, often using creative, analytical and iterative methods. Geekworkers, a digital agency based in Lausanne, supports Swiss SMEs and start-ups wishing to explore new ways of marketing. Growth Hacking strategies. We help you identify opportunities for rapid growth throughout your AARRR funnel (Acquisition, Activation, Retention, Revenue, Recommendation), set up rapid experiments, and measure the impact to scale what works.
We analyse your product/service, your market and your conversion tunnel in order to identify areas where hacks or rapid optimisation could have a significant impact.
Growth hacking is based on short cycles of experimentation: formulate a hypothesis, set up a rapid test (MVP), measure the results and learn from them for the next iteration.
Each Growth Hacking action is data-driven. We implement precise monitoring to measure the impact of each test and make informed decisions.
Growth Hacking encourages thinking outside the box and testing innovative and sometimes disruptive marketing or product ideas. This is one aspect of our Customer Acquisition Strategy.
No, not at all. Although the term was born in the world of start-ups, the Growth Hacking principles (experimentation, focus on growth, data-driven) can be applied to many Swiss SMEs that are looking to innovate and accelerate their development. Our experts in Lausanne adapt the approach.
Traditional digital marketing often follows set plans and focuses on known channels. The Growth Hacking is more agile, more experimental, and constantly on the lookout for new growth levers.This is often achieved by optimising the product itself or by using viral techniques, unconventional referencing or advanced automation.
The AARRR funnel (Acquisition, Activation, Retention, Revenue, Recommendation) is a analysis framework used in Growth Hacking to measure and optimise each stage of the customer lifecycle. The aim is to identify bottlenecks and opportunities at each phase.
Hacks can be very varied: viral optimisation (encouraging sharing), creation of very specific lead magnets, use of automation tools for prospecting, extreme optimisation of conversion tunnels, aggressive A/B testing, etc.or product modifications to improve activation or retention. There is no single recipe.
Yes. We can help you to adopt this mindset, identify growth opportunities specific to your SME in Switzerland, design and implement experiments, and analyse the results. It's an approach that requires agility and good collaboration. Contact us for a Growth Hacking consultancy quote.
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