Google Tag Manager (GTM) and Google Analytics 4 (GA4) are two free but extremely powerful tools in the Google ecosystem, essential for effective management and analysis of your digital marketing. Geekworkers, digital agency and data center training in Lausanne, offers personalized training on GTM and GA4 for Swiss SMEs. We help you understand how they work, configure them correctly, and use them to manage your tracking tags (GTM) and analyze your web data to obtain actionable insights (GA4).
Learn how to create and manage your GTM container, install tags (Google Analytics, Pixel Meta, Google Ads), configure triggers and variables for precise tracking without modifying your site code.
Discover the new GA4 interface, understand its event-based model, configure key conversion tracking, create custom reports and interpret the data to optimize your site.
Learn how to define and track custom events in GA4 (via GTM or directly) to measure important interactions on your site (button clicks, downloads, video views, form submissions).
Use the standard reports and GA4 explorations to analyze your users' behavior, understand your traffic sources, and identify opportunities for improvement. This is part of our Training & Coaching.
GTM allows you to Manage all your marketing and tracking tags from a single interface, without having to ask a developer to modify your site's code every timeThis provides greater agility, reduces the risk of errors, and facilitates testing. Our experts in Lausanne consistently recommend it.
Yes, GA4 is a major overhaul. It is based on a data-driven model. events and users (rather than sessions and page views), it offers more flexibility for cross-platform tracking (web + app), and it integrates AI features for insights. Getting started requires a learning curve.
YesWe tailor the level of training to your knowledge. We can start with basic concepts and initial setup, then progress to more advanced aspects. The goal is for you to become comfortable with these tools.
If you still have data on Universal Analytics (which stopped processing new data in July 2023), we can discuss the key aspects of the transition to GA4 and how to find (or recreate) your important reports and tracking. It is crucial to be 100% on GA4 now.
A combined GTM and GA4 training course generally lasts between one day and two days, depending on the desired depth for each tool and your specific needs (e.g., setting up complex e-commerce events). Contact Geekworkers for a GTM/GA4 training quote.
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