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GTM and GA4 training

Lausanne | Geneva | Fribourg | Neuchâtel | Valais | Jura
Training at Google Tag Manager (tag management) and Google Analytics 4 (web data analysis) for manage and optimize your marketing actions.
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4.9/5

More than 300 customers satisfied

Meta Business Partners

Our expertise

Master GTM to manage your tags and GA4 to analyze your web data and optimize your marketing actions.

Google Tag Manager (GTM) and Google Analytics 4 (GA4) are two free but extremely powerful tools in the Google ecosystem, essential for effective management and analysis of your digital marketing. Geekworkers, digital agency and data center training in Lausanne, offers personalized training on GTM and GA4 for Swiss SMEs. We help you understand how they work, configure them correctly, and use them to manage your tracking tags (GTM) and analyze your web data to obtain actionable insights (GA4).

Understanding and Using Google Tag Manager (GTM)

Learn how to create and manage your GTM container, install tags (Google Analytics, Pixel Meta, Google Ads), configure triggers and variables for precise tracking without modifying your site code.
Configure and Master Google Analytics 4 (GA4)

Discover the new GA4 interface, understand its event-based model, configure key conversion tracking, create custom reports and interpret the data to optimize your site.
Event and Conversion Tracking

Learn how to define and track custom events in GA4 (via GTM or directly) to measure important interactions on your site (button clicks, downloads, video views, form submissions).
Data Analysis and Reporting

Use the standard reports and GA4 explorations to analyze your users' behavior, understand your traffic sources, and identify opportunities for improvement. This is part of our Training & Coaching.

FAQs

Achievements

More than 300 customers accompanied in Switzerland
Completed projects
+ 0
Years of growth
+ 0
Geeks listening
+ 0
CHF millions generated
+ 0
domo.health
Trade, Health, Technology
360° Marketing Solutions: Webflow Redesign, WooCommerce E-Commerce and Stripe Payment Centralization
  • Audit & Digital Strategy
  • Digital marketing (SEO/SEA/Social Ads)
  • Website Creation & E-commerce
Gérofinance, property leaders in French-speaking Switzerland
Gerofinance
Finance, Real estate
360° support: calls for tender, GDPR/LPD compliance and digital performance of Gerofinance
  • Audit & Digital Strategy
  • Digital marketing (SEO/SEA/Social Ads)
YakaAI Mockup Laptop MacBook and Mobile iPhone Portfolio Geekworkers
YakaAI
Technology
AI platform & developer documentation: Cloudflare Edge architecture, Model Context Protocol & high-performance contextual streaming
  • Natural SEO (SEO)
  • Custom Web Development
  • Custom Web & Mobile Development
Mix-Image
Trade, Design & Art
Mix-Image reinvented: XXL e-commerce under WordPress & WooCommerce in record time
  • Audit & Digital Strategy
  • Digital marketing (SEO/SEA/Social Ads)
  • Website Creation & E-commerce
Adore Adored
Trade, Design & Art
E-commerce for luxury jewelry: brand storytelling, online sales & in-store appointment booking
  • Audit & Digital Strategy
  • Digital marketing (SEO/SEA/Social Ads)
  • Website Creation & E-commerce
Bourg8
Legal
Redesign of a WordPress website for a law firm: professional image, optimised UX and client autonomy via training.
  • Digital marketing (SEO/SEA/Social Ads)
  • Website Creation & E-commerce
  • Audit & Digital Strategy
Christophe Bovet
Well-being, Training, Sport
WordPress website with Elementor for golf coach. SEO, performance and customer autonomy via tailor-made video training.
  • Audit & Digital Strategy
  • Digital marketing (SEO/SEA/Social Ads)
  • Website Creation & E-commerce
Style By Sissi
Trade, Design & Art
Trilingual luxury e-commerce: successful launch for a Swiss lingerie brand, custom design
  • Digital marketing (SEO/SEA/Social Ads)
  • Website Creation & E-commerce
Our projects
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Contact us to find out about other projects
Our achievements

Our services

Our solutions for’Agency website, Mobile and Marketing integrated to generate a return on investment measurable for your SMEs in French-speaking Switzerland

Website Creation & E-commerce
WordPress Website Design
E-commerce shop
WordPress Development & Redesign
WordPress Maintenance
Website creation (WordPress) & Online Store (WooCommerce) designed to generate new customers.
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Digital Marketing SEO & SEA
Google Ads (SEA)
Meta & LinkedIn advertising (Social Ads)
Natural SEO (SEO)
Customer Acquisition & Sales Tunnels
Acquisition strategies (Google Ads, Meta, SEO) to generate more online sales.
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Web & Mobile Development
Custom Web Development
Mobile application (iOS/Android)
Application Redesign & Optimisation
Outsourcing Development
Design and development of web applications (Next.js, Laravel) and mobile applications (Flutter, React Native), AI and ERP integration.
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Audit & Support
Full Digital Audit
Optimisation Performance
Customer Acquisition Strategy
Training & Coaching
Complete audit, strategic advice and support to manage the digital growth of your SME.
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Customer satisfaction ⇄

= Responsiveness + Quality + Prices ↯
Chiara Cuffaro
★★★★★
chiaracuffarokinesiologie.ch
A huge thank you to Geekworkers for their excellent work on my website. Their responsiveness, professionalism and creativity made all the difference. A smooth collaboration and results beyond my expectations. I highly recommend!
Senghane Lmighty
★★★★★
whodaboss.app
Thank you to Geekworkers for their exceptional work! They understood my vision perfectly and created a landing page exactly as I wanted it. They were professional, creative and responsive throughout the project. I'm delighted with the result, which perfectly reflects the image of my application. I'd highly recommend their services to anyone looking for a quality digital agency!"
Michel Rey
★★★★★
zenityacademy.ch
A big thank you to Geekworkers for creating my website. Their professionalism, attentiveness and expertise made all the difference. A top team that I highly recommend! Their responsiveness and help in creating my content were a real advantage. An in-depth analysis of my needs was carried out from the outset and I was given permanent access to the progress of the project. Don't hesitate to work with them.
Ernesto Carreño
★★★★★
ernestdetailing.ch
GeekWorkers created an effective, modern landing page that was perfectly suited to our objectives. Their team showed great professionalism, and the work was carried out quickly and meticulously. We're delighted with the end result and would highly recommend their services for any web project.
Newash SA
★★★★★
newash.ch
I would like to express my deep appreciation for Geekworkers. Their outstanding customer service, professionalism and commitment to customer satisfaction is truly impressive. My experience has been exceptional and I highly recommend this company. Thank you for your service.
Bobi
★★★★★
bobiapp.ch
Geekworkers gave me a clear, actionable vision for developing Bobi. Their recommendations on SEO, digital acquisition and platform optimisation were relevant and impactful. A professional and efficient team that I recommend without hesitation! 🚀
Silvia Castillo
★★★★★
Very good service, follow-up and professionalism. I highly recommend them.
Turkey Lucidity
★★★★★
depotclesecurite.ch
Serious, efficient and friendly are the words that spontaneously appear after a month and a half of work on my future page.
Let's get started ⭐
4.9/5
300+ satisfied customers in Switzerland
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Your Digital Growth Partner

Lausanne📍Vaud | Geneva | Fribourg | Neuchâtel

About us

Web and marketing agency based in Lausanne, Geekworkers is the growth partner of SME and entrepreneurs from French-speaking Switzerland. Our team of over 25 experts combines creativity (Geek) and technical proficiency (Workers) in order to maximize your return on investment.

Our experts support you in the success of your digital projects, from the creation of showcase websites (WordPress, Elementor) and e-commerce stores (WooCommerce) at custom web and mobile application development (Laravel, React, Next.js, Flutter), including the deployment of marketing strategies (SEO, Google Ads, Meta, LinkedIn, GA4) up to the’process automation and the AI deployment (Gemini, Claude, CRM, ERP) in your company.

Inasmuch as certified partner Google Ads, Meta and Infomaniak with more 300 customers supported, we transform your digital presence in one long-term measurable growth lever.

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Our team

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Lara Hörler

Marketing Manager

John Claude

Project Manager

Esteem Okoro

Technical Expert

Geek workers

Web Marketing & AI

Agency website

Speed up your growth in line with your Site Web, Application or Ecommerce custom-made and Advertising Campaigns (Google Ads/Meta).

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Agency eCommerce

Create a exceptional shopping experience. We develop WooCommerce shops optimized conversion and SEO.

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Agency Marketing

Generate more leads and sales. Strategies SEO, SEA (Google Partner) and Social Ads tailor-made for maximum impact.

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