Implementation and monitoring

The digital market is dynamic. What was planned may need to be adjusted once confronted with reality (audience reactions, competitors' actions, fluctuations in costs). A rigorous monitoring means we can react quickly, correct what is not working, and capitalise on what is performing well. This is the key to agile and effective marketing management. It's part of our approach for Digital Performance Optimisation.

The adjustments can be varied: modifying bids or budgets on Google Ads or Meta Ads, refining targeting criteria, testing new visuals or advertising messages, optimising landing pages, adjusting SEO content strategy, etc. based on initial results, etc. Our aim is always to improve ROI.

The frequency of communication depends on the nature of the actions and your preferences. We can schedule weekly or fortnightly points for active advertising campaignsand more comprehensive monthly reports. We are available to answer your questions from Lausanne.

Digital marketing is not an exact science and unforeseen events can occur. If the results don't live up to initial expectations, our responsibility is toanalyse the causes in a transparent manner, explain the situation and propose corrective solutions or strategic adjustments. We work in partnership with your SME to achieve your objectives.

At the end of a defined period (e.g. the end of a quarter), we carry out a a full review of actions taken and results achieved. This assessment serves as a basis for analysing successes and areas for improvement, and for plan the next phase of your marketing strategy. Contact Geekworkers for a marketing management quote.