What is the difference between a landing page and a website homepage?

A homepage has multiple objectives (introducing the company, directing to different sections). A landing page is focused on ONE conversion objective and is generally used as part of a specific marketing campaign (Google Ads, Meta Ads, email). It is free of any distractions. It is a key component of our Customer Acquisition Funnels.

Should I create a different landing page for each campaign?

Ideally, yes, or at least for each offer or very different audience segment. The more specific the landing page is and the more aligned it is with the message of the traffic source (ad, email), the higher the conversion rate will be.

How to optimize a landing page form?

To optimize a form: only ask for the information that's strictly necessary, clearly state why you're asking for it, make sure it's easy to fill out (especially on mobile), and test different submission button labels.

Can Geekworkers create the landing page and also manage the advertising campaigns that lead to it?

Yes, absolutely. In fact, it's our preferred approach. We can design and develop your optimized landing page, and then manage the Google Ads or Meta Ads campaigns that drive traffic to it, ensuring perfect consistency between the ad and the page. Contact us for a landing page quote.

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Expertise

Landing Page Design

Design of optimized landing pages (design, content, calls to action) for convert visitors of your sales funnels into prospects or customers.

Free & No Obligation

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300+ satisfied customers in Switzerland

300+ clients supported in Switzerland

Our expertise

Create landing pages optimized to convert visitors in your sales funnel into leads or customers.

The landing page is a crucial element of your sales tunnel. This is the page your visitors "land" on after clicking on an advertisement or a specific link, and its sole objective is to encourage them to take a specific action (download a guide, request a quote, register for a webinar). Geekworkers, a digital agency in Lausanne, is an expert in design of landing pages optimized for conversionWe work on design, copywriting, structure and calls to action (CTAs) to maximize the effectiveness of your funnels in Switzerland.

Single and Clear Objective

Each landing page is designed with a single conversion goal in mind, avoiding any distraction (no complex navigation menu, no unnecessary outgoing links).

Persuasive and Professional Design

We are creating a attractive, clean and professional design that highlights your offer and inspires confidence, using tools like Figma for mockups.

Profit-Oriented Copywriting

Writing of catchy titles, clear and concise texts that highlight the benefits of your offer and meet the needs of your target.

Visible Calls to Action (CTAs)

Design of clear, visible and incentive-based call-to-action (CTA) buttons, strategically placed on the page to encourage clicking.

FAQs

A home page has multiple objectives (presenting the company, directing to different sections). A landing page is focused on ONE conversion goal and is generally used as part of a specific marketing campaign (Google Ads, Meta Ads, emailing). It is free of any distractions. It is a key component of our Customer Acquisition Funnels.

The key elements are: a a compelling headline that matches the ad, a clear value proposition, highlighted benefits, an attractive visual (image or video), social proof (testimonials, customer logos), and an obvious call to action (CTA)Simplicity and clarity are king. Our experts in Lausanne ensure this.

Ideally, yes, or at least for each very different offer or audience segmentThe more specific the landing page is and aligned with the message of the traffic source (ad, email), the higher the conversion rate will be.

To optimize a form: only ask for the information that is strictly necessary, clearly state why you are asking for it, make sure it is easy to fill out (especially on mobile), and test different submit button labels.

Yes, absolutely. This is even our preferred approach. We can design and develop your optimized landing page, and then manage the Google Ads campaigns or Meta Ads that direct traffic there, ensuring perfect consistency between the ad and the page. Contact us for a landing page quote.

Our Agency Services

Q: What are the essential elements of a landing page that converts?

The key elements are: a compelling headline that matches the ad, a clear value proposition, highlighted benefits, an attractive visual (image or video), social proof (testimonials, customer logos), and a clear call to action (CTA). Simplicity and clarity are key. Our experts in Lausanne ensure this.