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Lead Generation Strategy

Lead Generation Strategy

Definition of comprehensive lead generation strategies (SEO, SEA, SMA, content) for attract and convert your target.
Free & No Obligation
Lausanne | Geneva | Fribourg | Neuchâtel | Valais | Jura
4.9
/5
300+ satisfied customers in Switzerland
300+ clients supported in Switzerland
Lausanne | Geneva | Fribourg | Neuchâtel | Valais | Jura

Our expertise

Define a comprehensive lead generation strategy to effectively feed your sales funnel in Switzerland.

A sales tunnel A successful business needs a constant flow of qualified leads to be effective. Geekworkers, a digital agency in Lausanne, helps you develop and implement a multi-channel and tailor-made lead generation (LeadGen) strategy to fuel your funnel. We combine the most relevant levers – SEO (natural referencing), SEA (Google Ads), SMA (Meta/LinkedIn Ads), content marketing (lead magnets) – to attract, engage, and convert your target audience into valuable prospects for your SME in Switzerland.

Analysis of Your Target and Their Journeys

We start with understand your ideal customers (personas) in depth, their needs, their problems and the channels they use to search for information.

Creating Irresistible Offers (Lead Magnets)

Design of high added-value content (guides, checklists, webinars, free audits) to offer in exchange for the contact details of your prospects at the entrance to your funnel.

Selecting Relevant Acquisition Channels

Choice of best channels to promote your lead magnet and attract qualified traffic : SEO for long term, Google Ads for intent, Meta/LinkedIn Ads for precise targeting.

Continuous Optimization of the LeadGen Process

We analyze the performance of each channel and each stage of your lead generation funnel to optimize conversion rates and cost per lead (CPL). This is the basis of our service. Customer Acquisition Strategy.

FAQs

A A lead magnet is a free, high-value resource (e.g., ebook, template, free consultation) that you offer to your visitors in exchange for their contact information. (name, email). This is a great way to turn anonymous visitors into identified prospects, who then enter your nurturing funnel. Our experts in Lausanne can help you design it.

For B2B, effective channels often include: SEO (for information and solution searches), LinkedIn Ads (for precise professional targeting), Google Ads (for high-intent keywords), and content marketing (webinars, case studies, white papers).

The quality of leads depends on the relevance of your offer (lead magnet), the precision of your advertising targeting, and the qualification questions you ask (in your forms or via a chatbot). It’s better to have fewer but more qualified leads.

It is crucial to have a nurturing processThis can include an automated email sequence to educate, further qualify, and nurture them into a paid offer, or direct contact from a salesperson if the lead is very “hot.” Integration with a CRM is recommended.

YesFrom defining your strategy and lead magnets to creating landing pages, managing advertising campaigns, and setting up follow-up automations, our agency in Lausanne can support you from A to Z. Contact us for a LeadGen strategy quote.

Our Agency Services

Website & E-Commerce
Digital Marketing SEO & SEA
Web & Mobile Development
Audit & Support

Achievements

More than 300 customers accompanied in Switzerland
Completed projects
+ 0
Years of growth
+ 0
Geeks listening
+ 0
CHF millions generated
+ 0
Coherent & structured digital multi-site ecosystem (WP/Elementor): easy navigation & management
HealthTech Switzerland: Webflow redesign and WooCommerce e-commerce. Centralised Stripe payments. 360° marketing.
  • Creation of showcase site
  • SEO Optimised Content Writing
  • Creation of websites & ecommerce
E-commerce +10,000 pop-culture products launched in less than 2 months (Covid period). WooCommerce & WordPress
360° strategic support: calls for tender, RGPD/LPD compliance, Ads optimisation and training for Gerofinance teams.
Coiffure Lausanne: from 0 to 30 customers/week (+68% growth/month) via digital strategy Ads/GMB/CRM.
N°1 leader in junk removal in French-speaking Switzerland (< 2 years, 0 to 2 million CHF/year). 360° SEO & Google Ads strategy.
  • Website & E-Commerce
Premium sports coaching (Geneva): bespoke WordPress platform with booking & client area
B2B Vue/Node/IA (Vertex AI) application for corporate governance, ISO compliance and risk management.

Customer satisfaction ⇄

= Responsiveness + Quality + Quality Prices

Our web agency is focused on quality and satisfaction for both
entrepreneurs, SMEs and large companies in French-speaking Switzerland

Chiara Cuffaro
chiaracuffarokinesiologie.ch
A huge thank you to Geekworkers for their excellent work on my website. Their responsiveness, professionalism and creativity made all the difference. A smooth collaboration and results beyond my expectations. I highly recommend!
Senghane Lmighty
whodaboss.app
Thank you to Geekworkers for their exceptional work! They understood my vision perfectly and created a landing page exactly as I wanted it. They were professional, creative and responsive throughout the project. I'm delighted with the result, which perfectly reflects the image of my application. I'd highly recommend their services to anyone looking for a quality digital agency!"
Michel Rey
zenityacademy.ch
A big thank you to Geekworkers for creating my website. Their professionalism, attentiveness and expertise made all the difference. A top team that I highly recommend! Their responsiveness and help in creating my content were a real advantage. An in-depth analysis of my needs was carried out from the outset and I was given permanent access to the progress of the project. Don't hesitate to work with them.
Ernesto Carreño
ernestdetailing.ch
GeekWorkers created an effective, modern landing page that was perfectly suited to our objectives. Their team showed great professionalism, and the work was carried out quickly and meticulously. We're delighted with the end result and would highly recommend their services for any web project.
Newash SA
newash.ch
I would like to express my deep appreciation for Geekworkers. Their outstanding customer service, professionalism and commitment to customer satisfaction is truly impressive. My experience has been exceptional and I highly recommend this company. Thank you for your service.
Bobi
bobiapp.ch
Geekworkers gave me a clear, actionable vision for developing Bobi. Their recommendations on SEO, digital acquisition and platform optimisation were relevant and impactful. A professional and efficient team that I recommend without hesitation! 🚀
Silvia Castillo
Very good service, follow-up and professionalism. I highly recommend them.
Turkey Lucidity
depotclesecurite.ch
Serious, efficient and friendly are the words that spontaneously appear after a month and a half of work on my future page.

Our turnkey offers

Quality, transparency and affordable rates
Site Landing WordPress
From
2490
CHF
(5% discount for full payment)

Convert your visitors into customers

  • WordPress site with Elementor
  • 1 page based on a template/template with a custom design
  • Creation of a strategy tailored to the company's objectives
  • Professionally written content
  • Optimization for conversion (contact or purchase) and Google Ads
  • Google Analytics setup
  • Standard SEO Optimization

Site Vitrine Pro WordPress
From
3900
CHF
(5% discount for full payment)

Your professional presence online quickly (WP Showcase Site).

  • WordPress site with Elementor
  • Up to 5 pages: Home, About, Services/Products, Blog, Contact
  • From a model (hundreds of choices)
  • Support and advice in relation to your objectives
  • Google Analytics setup
  • Standard SEO Optimization

Google Ads Start
From
459
CHF/month
(excluding advertising budget & set-up)

Generate your first qualified leads via Google Ads.

  • Conversion tracking
  • Customised strategy (keywords, campaigns, ads)
  • Google Search or Performance Max
  • Management 1 month
  • Monthly report/video
  • 2 campaigns, 100 keywords, 20 ads
  • Budget: < 1500 CHF/month
Meta Ads Start
From
459
CHF/month
(excluding advertising budget & set-up)

Your first Meta Ads campaigns to generate local leads.

  • Conversion tracking (Pixel and API)
  • Targeted strategy (age, interests, location)
  • Static content (posts, stories)
  • Management 1 month
  • Monthly report with KPIs
  • 2 campaigns, 2 adsets, 8 advertisements
  • Budget: < 1500 CHF/month