A sales tunnel A successful business needs a constant flow of qualified leads to be effective. Geekworkers, a digital agency in Lausanne, helps you develop and implement a multi-channel and tailor-made lead generation (LeadGen) strategy to fuel your funnel. We combine the most relevant levers – SEO (natural referencing), SEA (Google Ads), SMA (Meta/LinkedIn Ads), content marketing (lead magnets) – to attract, engage, and convert your target audience into valuable prospects for your SME in Switzerland.
We start with understand your ideal customers (personas) in depth, their needs, their problems and the channels they use to search for information.
Design of high added-value content (guides, checklists, webinars, free audits) to offer in exchange for the contact details of your prospects at the entrance to your funnel.
Choice of best channels to promote your lead magnet and attract qualified traffic : SEO for long term, Google Ads for intent, Meta/LinkedIn Ads for precise targeting.
We analyze the performance of each channel and each stage of your lead generation funnel to optimize conversion rates and cost per lead (CPL). This is the basis of our service. Customer Acquisition Strategy.
A A lead magnet is a free, high-value resource (e.g., ebook, template, free consultation) that you offer to your visitors in exchange for their contact information. (name, email). This is a great way to turn anonymous visitors into identified prospects, who then enter your nurturing funnel. Our experts in Lausanne can help you design it.
For B2B, effective channels often include: SEO (for information and solution searches), LinkedIn Ads (for precise professional targeting), Google Ads (for high-intent keywords), and content marketing (webinars, case studies, white papers).
The quality of leads depends on the relevance of your offer (lead magnet), the precision of your advertising targeting, and the qualification questions you ask (in your forms or via a chatbot). It’s better to have fewer but more qualified leads.
It is crucial to have a nurturing processThis can include an automated email sequence to educate, further qualify, and nurture them into a paid offer, or direct contact from a salesperson if the lead is very “hot.” Integration with a CRM is recommended.
YesFrom defining your strategy and lead magnets to creating landing pages, managing advertising campaigns, and setting up follow-up automations, our agency in Lausanne can support you from A to Z. Contact us for a LeadGen strategy quote.
Convert your visitors into customers
Your professional presence online quickly (WP Showcase Site).
Generate your first qualified leads via Google Ads.
Your first Meta Ads campaigns to generate local leads.
Geekworkers is a web agency based in Lausanne, French-speaking Switzerland, specializing in the creation of websites, e-commerce stores, mobile applications, and digital marketing (SEO, Google Ads, and Social Media) to help you succeed online. We have helped more than 300 businesses and entrepreneurs in Switzerland achieve success with their online projects.
Our affordable pricing has been designed for entrepreneurs, start-ups and SMEs as well as large companies with high standards of service.
