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Lead Generation Strategy

Lead Generation Strategy

Lausanne | Geneva | Fribourg | Neuchâtel | Valais | Jura
Definition of comprehensive lead generation strategies (SEO, SEA, SMA, content) for attract and convert your target.
4.9/5

More than 300 customers satisfied

Our expertise

Define a comprehensive lead generation strategy to effectively feed your sales funnel in Switzerland.

A sales tunnel A successful business needs a constant flow of qualified leads to be effective. Geekworkers, a digital agency in Lausanne, helps you develop and implement a multi-channel and tailor-made lead generation (LeadGen) strategy to fuel your funnel. We combine the most relevant levers – SEO (natural referencing), SEA (Google Ads), SMA (Meta/LinkedIn Ads), content marketing (lead magnets) – to attract, engage, and convert your target audience into valuable prospects for your SME in Switzerland.

Analysis of Your Target and Their Journeys

We start with understand your ideal customers (personas) in depth, their needs, their problems and the channels they use to search for information.

Creating Irresistible Offers (Lead Magnets)

Design of high added-value content (guides, checklists, webinars, free audits) to offer in exchange for the contact details of your prospects at the entrance to your funnel.

Selecting Relevant Acquisition Channels

Choice of best channels to promote your lead magnet and attract qualified traffic : SEO for long term, Google Ads for intent, Meta/LinkedIn Ads for precise targeting.

Continuous Optimization of the LeadGen Process

We analyze the performance of each channel and each stage of your lead generation funnel to optimize conversion rates and cost per lead (CPL). This is the basis of our service. Customer Acquisition Strategy.

FAQs

A A lead magnet is a free, high-value resource (e.g., ebook, template, free consultation) that you offer to your visitors in exchange for their contact information. (name, email). This is a great way to turn anonymous visitors into identified prospects, who then enter your nurturing funnel. Our experts in Lausanne can help you design it.

For B2B, effective channels often include: SEO (for information and solution searches), LinkedIn Ads (for precise professional targeting), Google Ads (for high-intent keywords), and content marketing (webinars, case studies, white papers).

The quality of leads depends on the relevance of your offer (lead magnet), the precision of your advertising targeting, and the qualification questions you ask (in your forms or via a chatbot). It’s better to have fewer but more qualified leads.

It is crucial to have a nurturing processThis can include an automated email sequence to educate, further qualify, and nurture them into a paid offer, or direct contact from a salesperson if the lead is very “hot.” Integration with a CRM is recommended.

YesFrom defining your strategy and lead magnets to creating landing pages, managing advertising campaigns, and setting up follow-up automations, our agency in Lausanne can support you from A to Z. Contact us for a LeadGen strategy quote.

Achievements

More than 300 customers accompanied in Switzerland
Completed projects
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Years of growth
+ 0
Geeks listening
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CHF millions generated
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Trade, Health, Technology
360° Marketing Solutions: Webflow Redesign, WooCommerce E-Commerce and Stripe Payment Centralization
  • Audit & Digital Strategy
  • Digital marketing (SEO/SEA/Social Ads)
  • Website Creation & E-commerce
Gérofinance, property leaders in French-speaking Switzerland
Finance, Real estate
360° support: calls for tender, GDPR/LPD compliance and digital performance of Gerofinance
  • Audit & Digital Strategy
  • Digital marketing (SEO/SEA/Social Ads)
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Technology
AI platform & developer documentation: Cloudflare Edge architecture, Model Context Protocol & high-performance contextual streaming
  • Natural SEO (SEO)
  • Custom Web Development
  • Custom Web & Mobile Development
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Mix-Image reinvented: XXL e-commerce under WordPress & WooCommerce in record time
  • Audit & Digital Strategy
  • Digital marketing (SEO/SEA/Social Ads)
  • Website Creation & E-commerce
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E-commerce for luxury jewelry: brand storytelling, online sales & in-store appointment booking
  • Audit & Digital Strategy
  • Digital marketing (SEO/SEA/Social Ads)
  • Website Creation & E-commerce
Legal
Redesign of a WordPress website for a law firm: professional image, optimised UX and client autonomy via training.
  • Digital marketing (SEO/SEA/Social Ads)
  • Website Creation & E-commerce
  • Audit & Digital Strategy
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WordPress website with Elementor for golf coach. SEO, performance and customer autonomy via tailor-made video training.
  • Audit & Digital Strategy
  • Digital marketing (SEO/SEA/Social Ads)
  • Website Creation & E-commerce
Trade, Design & Art
Trilingual luxury e-commerce: successful launch for a Swiss lingerie brand, custom design
  • Digital marketing (SEO/SEA/Social Ads)
  • Website Creation & E-commerce

Our services

Our solutions for’Agency website, Mobile and Marketing integrated to generate a return on investment measurable for your SMEs in French-speaking Switzerland

Website Creation & E-commerce
Website creation (WordPress) & Online Store (WooCommerce) designed to generate new customers.
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Digital Marketing SEO & SEA
Acquisition strategies (Google Ads, Meta, SEO) to generate more online sales.
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Web & Mobile Development
Design and development of web applications (Next.js, Laravel) and mobile applications (Flutter, React Native), AI and ERP integration.
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Audit & Support
Complete audit, strategic advice and support to manage the digital growth of your SME.
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Customer satisfaction ⇄

= Responsiveness + Quality + Prices
Chiara Cuffaro
chiaracuffarokinesiologie.ch
A huge thank you to Geekworkers for their excellent work on my website. Their responsiveness, professionalism and creativity made all the difference. A smooth collaboration and results beyond my expectations. I highly recommend!
Senghane Lmighty
whodaboss.app
Thank you to Geekworkers for their exceptional work! They understood my vision perfectly and created a landing page exactly as I wanted it. They were professional, creative and responsive throughout the project. I'm delighted with the result, which perfectly reflects the image of my application. I'd highly recommend their services to anyone looking for a quality digital agency!"
Michel Rey
zenityacademy.ch
A big thank you to Geekworkers for creating my website. Their professionalism, attentiveness and expertise made all the difference. A top team that I highly recommend! Their responsiveness and help in creating my content were a real advantage. An in-depth analysis of my needs was carried out from the outset and I was given permanent access to the progress of the project. Don't hesitate to work with them.
Ernesto Carreño
ernestdetailing.ch
GeekWorkers created an effective, modern landing page that was perfectly suited to our objectives. Their team showed great professionalism, and the work was carried out quickly and meticulously. We're delighted with the end result and would highly recommend their services for any web project.
Newash SA
newash.ch
I would like to express my deep appreciation for Geekworkers. Their outstanding customer service, professionalism and commitment to customer satisfaction is truly impressive. My experience has been exceptional and I highly recommend this company. Thank you for your service.
Bobi
bobiapp.ch
Geekworkers gave me a clear, actionable vision for developing Bobi. Their recommendations on SEO, digital acquisition and platform optimisation were relevant and impactful. A professional and efficient team that I recommend without hesitation! 🚀
Silvia Castillo
Very good service, follow-up and professionalism. I highly recommend them.
Turkey Lucidity
depotclesecurite.ch
Serious, efficient and friendly are the words that spontaneously appear after a month and a half of work on my future page.
4.9/5
300+ satisfied customers in Switzerland

Your Digital Growth Partner

Lausanne📍Vaud | Geneva | Fribourg | Neuchâtel

About us

Web and marketing agency based in Lausanne, Geekworkers is the growth partner of SME and entrepreneurs from French-speaking Switzerland. Our team of over 25 experts combines creativity (Geek) and technical proficiency (Workers) in order to maximize your return on investment.

Our experts support you in the success of your digital projects, from the creation of showcase websites (WordPress, Elementor) and e-commerce stores (WooCommerce) at custom web and mobile application development (Laravel, React, Next.js, Flutter), including the deployment of marketing strategies (SEO, Google Ads, Meta, LinkedIn, GA4) up to the’process automation and the AI deployment (Gemini, Claude, CRM, ERP) in your company.

Inasmuch as certified partner Google Ads, Meta and Infomaniak with more 300 customers supported, we transform your digital presence in one long-term measurable growth lever.

Our team

Lara Hörler

Marketing Manager

John Claude

Project Manager

Esteem Okoro

Technical Expert

Geek workers

Web Marketing & AI

Agency website

Speed up your growth in line with your Site Web, Application or Ecommerce custom-made and Advertising Campaigns (Google Ads/Meta).

Agency eCommerce

Create a exceptional shopping experience. We develop WooCommerce shops optimized conversion and SEO.

Agency Marketing

Generate more leads and sales. Strategies SEO, SEA (Google Partner) and Social Ads tailor-made for maximum impact.