A lead magnet (or "lead magnet") is a valuable resource that you offer your visitors free of charge in exchange for their contact information (usually their e-mail address). It's a fundamental tool for transforming anonymous visitors to your website into identified prospects, and the first step in an effective marketing campaign. sales tunnel effective. Geekworkers, a digital agency in Lausanne, helps you to define and create effective lead magnet strategies for your SME in Switzerland. We design content offers that really meet the needs of your target audience and encourage them to leave you their contact details.
We analyse your target audience to understand their issues, questions and the information they are actively seekingto create a relevant lead magnet.
We can help you to create different types of lead magnets ebooks, practical guides, checklists, templates, case studies, access to a webinar, mini-courses by e-mail, free audit, etc.
For each lead magnet, we design a dedicated landing page clearly presents the value of the offer and encourages downloads via a simple form.
We integrate the promotion of your lead magnets into your content strategy (blog, social networks) and advertising campaigns (Google Ads, Meta Ads). This is a key element of our Customer Acquisition Strategy.
An effective lead magnet allows you to : give visitors a concrete reason to leave you their contact details, segment your prospects according to their interests (based on the lead magnet downloaded), position yourself as an expert in your fieldand build a relationship of trust with them. Our experts in Lausanne know that this is a powerful lever.
A good lead magnet should : solve a specific problem of your target group, provide a concrete solution or valuable information, be quick and easy to consume, be directly linked to your paid products or servicesand be presented in a professional and attractive manner.
Popular formats include : PDF guides or ebooks, checklists, templates (e.g. budget model, editorial calendar), quizzes or self-assessments, exclusive training videos, access to a live or replay webinar, etc.or a free consultation or quick audit.
You can promote it: on your website (via banners, targeted pop-ups, or at the end of your blog articles), on your social networks, in your e-mail signature, or via dedicated advertising campaigns (Google Ads, Meta Ads) that lead to the lead magnet landing page.
Yes. We can help you to define the subject and format of your lead magnet, and take charge of its creation (copywriting, design) or work with your teams if you have the expertise in-house. We can also create the associated landing page. Contact us for a lead magnet strategy quote.
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Geekworkers is a web agency based in Lausanne in French-speaking Switzerland, specialising in the creation of websites, e-commerce shops, mobile applications and digital marketing (SEO & Google Ads) to help you succeed online.
Geekworkers pricing has been designed as much for start-ups and SMEs as for large companies demanding in terms of service quality.
