A lead magnet (or "lead magnet") is a valuable resource that you offer your visitors free of charge in exchange for their contact information (usually their e-mail address). It's a fundamental tool for transforming anonymous visitors to your website into identified prospects, and the first step in an effective marketing campaign. sales tunnel effective. Geekworkers, a digital agency in Lausanne, helps you to define and create effective lead magnet strategies for your SME in Switzerland. We design content offers that really meet the needs of your target audience and encourage them to leave you their contact details.
We analyse your target audience to understand their issues, questions and the information they are actively seekingto create a relevant lead magnet.
We can help you to create different types of lead magnets ebooks, practical guides, checklists, templates, case studies, access to a webinar, mini-courses by e-mail, free audit, etc.
For each lead magnet, we design a dedicated landing page clearly presents the value of the offer and encourages downloads via a simple form.
We integrate the promotion of your lead magnets into your content strategy (blog, social networks) and advertising campaigns (Google Ads, Meta Ads). This is a key element of our Customer Acquisition Strategy.
An effective lead magnet allows you to : give visitors a concrete reason to leave you their contact details, segment your prospects according to their interests (based on the lead magnet downloaded), position yourself as an expert in your fieldand build a relationship of trust with them. Our experts in Lausanne know that this is a powerful lever.
A good lead magnet should : solve a specific problem of your target group, provide a concrete solution or valuable information, be quick and easy to consume, be directly linked to your paid products or servicesand be presented in a professional and attractive manner.
Popular formats include : PDF guides or ebooks, checklists, templates (e.g. budget model, editorial calendar), quizzes or self-assessments, exclusive training videos, access to a live or replay webinar, etc.or a free consultation or quick audit.
You can promote it: on your website (via banners, targeted pop-ups, or at the end of your blog articles), on your social networks, in your e-mail signature, or via dedicated advertising campaigns (Google Ads, Meta Ads) that lead to the lead magnet landing page.
Yes. We can help you to define the subject and format of your lead magnet, and take charge of its creation (copywriting, design) or work with your teams if you have the expertise in-house. We can also create the associated landing page. Contact us for a lead magnet strategy quote.
Our web agency is focused on quality and satisfaction for both
entrepreneurs, SMEs and large companies in French-speaking Switzerland
Convert your visitors into customers
Your professional presence online quickly (WP Showcase Site).
Generate your first qualified leads via Google Ads.
Your first Meta Ads campaigns to generate local leads.
Our Web & Marketing agency is present at Lausanne since 2020 and now has more than 25 employees to support SMEs, entrepreneurs and large companies in French-speaking Switzerland.
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Your local digital partner. Creation of high-impact WordPress sitesstrategies effective marketing and support reagent.
Create a exceptional shopping experience. We develop WooCommerce shops optimized conversion and SEO.
Generate more leads and sales. Strategies SEO, SEA (Google Partner) and Social Ads tailor-made for maximum impact.
Geekworkers is a web agency based in Lausanne, French-speaking Switzerland, specializing in the creation of websites, e-commerce stores, mobile applications, and digital marketing (SEO, Google Ads, and Social Media) to help you succeed online. We have helped more than 300 businesses and entrepreneurs in Switzerland achieve success with their online projects.
Our affordable pricing has been designed for entrepreneurs, start-ups and SMEs as well as large companies with high standards of service.
