For B2B companies looking to acquire new customers or raise their profile with a specific professional audience, LinkedIn Ads is a first-class advertising platform. As part of your customer acquisition strategyGeekworkers, a Social Ads agency in Lausanne, designs and manages targeted, high-performance LinkedIn Ads campaigns. We use LinkedIn's unique targeting options (sector, function, company) and adapted ad formats (Sponsored Content, Lead Gen Forms) to generate qualified B2B leads and achieve your objectives in Switzerland.
Reach the decision-makers and professionals who matter to your business using LinkedIn's advanced targeting criteria (experience, training, skills, groups).
Use of Native LinkedIn Lead Gen Forms to simplify lead generation interested in your offers, your content (white papers, webinars) or your services.
We use the formats best suited to a B2B audience: Sponsored Content (for sharing valuable content), Message Ads (for personalised approaches), Dynamic Ads.
We can integrate LinkedIn leads into your CRM and coordinate your LinkedIn Ads campaigns with your other B2B marketing activities. See our service Meta & LinkedIn advertising.
LinkedIn Ads is ideal for : generating qualified B2B leads, developing brand awareness among targeted professionals, promoting high added-value content (thought leadership) and targeting specific accounts (account-based marketing). Our experts in Lausanne integrate it strategically.
Yes, very effective for B2B. As they are pre-filled with information from the LinkedIn profile, submission is very simple, which increases conversion rates. It is important to properly qualify leads via the form's questions.
To improve quality : refine your targeting criteria, use clear advertising messages about your offer, ask relevant qualifying questions in your Lead Gen Formsand have a rapid sales follow-up process for "hot" leads.
Yes, the cost per click (CPC) or per lead (CPL) on LinkedIn Ads tends to be higher than Meta Ads or Google Ads, because the audience is more qualified and the targeting more precise. However, the value of a B2B lead is often higher, which can justify the investment. We can help you assess the profitability.
We will advice on the types of content (articles, case studies, videos) and messages that are most effective for a B2B audience on LinkedIn. For the creation of highly specialised content, we work with your experts or partner copywriters. Contact us for a LinkedIn Ads campaign quote.
Convert your visitors into customers
Your professional presence online quickly (WP Showcase Site).
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Your first Meta Ads campaigns to generate local leads.
