Optimization should be a continuous process. It is especially necessary if: your costs per lead or conversion are increasing, your click-through or engagement rates are dropping, your campaigns are stagnating, or if you feel like your budget is not being used as best as possibleOur experts in Lausanne can intervene at any time.

On Meta Ads, the key levers are: audience refinement (testing new interests, more precise similar audiences), regular renewal of creatives to avoid advertising fatigue, A/B testing of messages and visuals, and optimization of the bidding strategy and budget according to the objectives (awareness, traffic, conversions).

On LinkedIn Ads, optimization often focuses on: precision of professional targeting (functions, sectors, companies), the relevance of the message for a B2B audience, the effectiveness of Lead Gen Forms (quality vs quantity of leads), and performance analysis by professional audience segment.

It is a continuous effortPlatforms evolve, as does competition, and your campaign performance can fluctuate. Regular monitoring and adjustments (weekly or monthly depending on intensity) are necessary to maintain a high level of performance.

YesIf you would like an expert perspective to improve your existing Meta or LinkedIn campaigns, we can conduct an audit, provide recommendations, or handle ongoing optimization for you. Contact our agency in Lausanne for a social campaign optimization quote.