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Meta/LinkedIn Campaign Optimization

Meta/LinkedIn Campaign Optimization

Optimization of targeting, creatives, budgets and bids for improve performance and ROI of your Meta and LinkedIn Ads campaigns.
Free & No Obligation
Lausanne | Geneva | Fribourg | Neuchรขtel | Valais | Jura
4.9
/5
300+ satisfied customers in Switzerland
300+ clients supported in Switzerland
Lausanne | Geneva | Fribourg | Neuchรขtel | Valais | Jura

Our expertise

Improve the performance and ROI of your Meta and LinkedIn Ads campaigns existing with our expertise.

Are your advertising campaigns on Meta (Facebook, Instagram) or LinkedIn not delivering the expected results? Do you want to improve their profitability and effectiveness? Geekworkers, an agency specializing in Social Media Advertising in Lausannehelps you to optimize your existing Meta Ads and LinkedIn Ads campaignsOur experts thoroughly analyze your current configurations (audiences, creatives, bidding strategies, budgets) and implement corrective actions and tests to boost performance and maximize the return on investment of your social advertising actions for your SME in Switzerland.

Audit and Diagnosis of Existing Campaigns

We start with a complete audit of your Meta and LinkedIn advertising accounts to identify weaknesses, configuration errors and opportunities for improvement.

Strategic Refining of Audience Targeting

We optimise your targeting criteria on each platform (interests, behaviors, custom/lookalike audiences on Meta; professional targeting on LinkedIn) to reach your core target more precisely.

Optimization of Advertising Creatives (A/B Testing)

We are setting up A/B tests on your visuals and advertising texts to identify the most impactful messages and formats for each audience and platform.

Dynamic Management of Budgets and Auctions

We are continuously adjusting theallocating your budgets between the best-performing campaigns and ad sets, and we optimize your bidding strategies to achieve your cost-per-result objectives. This is at the heart of our service.Campaign optimisation.

FAQs

Optimization should be a continuous process. It is especially necessary if: your costs per lead or conversion are increasing, your click-through or engagement rates are dropping, your campaigns are stagnating, or if you feel like your budget is not being used as best as possibleOur experts in Lausanne can intervene at any time.

On Meta Ads, the key levers are: audience refinement (testing new interests, more precise similar audiences), regular renewal of creatives to avoid advertising fatigue, A/B testing of messages and visuals, and optimization of the bidding strategy and budget according to the objectives (awareness, traffic, conversions).

On LinkedIn Ads, optimization often focuses on: precision of professional targeting (functions, sectors, companies), the relevance of the message for a B2B audience, the effectiveness of Lead Gen Forms (quality vs quantity of leads), and performance analysis by professional audience segment.

It is a continuous effortPlatforms evolve, as does competition, and your campaign performance can fluctuate. Regular monitoring and adjustments (weekly or monthly depending on intensity) are necessary to maintain a high level of performance.

YesIf you would like an expert perspective to improve your existing Meta or LinkedIn campaigns, we can conduct an audit, provide recommendations, or handle ongoing optimization for you. Contact our agency in Lausanne for a social campaign optimization quote.

Our Agency Services

Website & E-Commerce
Digital Marketing SEO & SEA
Web & Mobile Development
Audit & Support

Achievements

More than 300 customers accompanied in Switzerland
Completed projects
+ 0
Years of growth
+ 0
Geeks listening
+ 0
CHF millions generated
+ 0
Coherent & structured digital multi-site ecosystem (WP/Elementor): easy navigation & management
HealthTech Switzerland: Webflow redesign and WooCommerce e-commerce. Centralised Stripe payments. 360ยฐ marketing.
  • Creation of showcase site
  • SEO Optimised Content Writing
  • Creation of websites & ecommerce
E-commerce +10,000 pop-culture products launched in less than 2 months (Covid period). WooCommerce & WordPress
360ยฐ strategic support: calls for tender, RGPD/LPD compliance, Ads optimisation and training for Gerofinance teams.
Coiffure Lausanne: from 0 to 30 customers/week (+68% growth/month) via digital strategy Ads/GMB/CRM.
Nยฐ1 leader in junk removal in French-speaking Switzerland (< 2 years, 0 to 2 million CHF/year). 360ยฐ SEO & Google Ads strategy.
  • Website & E-Commerce
Premium sports coaching (Geneva): bespoke WordPress platform with booking & client area
B2B Vue/Node/IA (Vertex AI) application for corporate governance, ISO compliance and risk management.

Customer satisfaction โ‡„

= Responsiveness + Quality + Quality Prices โ†ฏ

Our web agency is focused on quality and satisfaction for both
entrepreneurs, SMEs and large companies in French-speaking Switzerland

Chiara Cuffaro
chiaracuffarokinesiologie.ch
A huge thank you to Geekworkers for their excellent work on my website. Their responsiveness, professionalism and creativity made all the difference. A smooth collaboration and results beyond my expectations. I highly recommend!
Senghane Lmighty
whodaboss.app
Thank you to Geekworkers for their exceptional work! They understood my vision perfectly and created a landing page exactly as I wanted it. They were professional, creative and responsive throughout the project. I'm delighted with the result, which perfectly reflects the image of my application. I'd highly recommend their services to anyone looking for a quality digital agency!"
Michel Rey
zenityacademy.ch
A big thank you to Geekworkers for creating my website. Their professionalism, attentiveness and expertise made all the difference. A top team that I highly recommend! Their responsiveness and help in creating my content were a real advantage. An in-depth analysis of my needs was carried out from the outset and I was given permanent access to the progress of the project. Don't hesitate to work with them.
Ernesto Carreรฑo
ernestdetailing.ch
GeekWorkers created an effective, modern landing page that was perfectly suited to our objectives. Their team showed great professionalism, and the work was carried out quickly and meticulously. We're delighted with the end result and would highly recommend their services for any web project.
Newash SA
newash.ch
I would like to express my deep appreciation for Geekworkers. Their outstanding customer service, professionalism and commitment to customer satisfaction is truly impressive. My experience has been exceptional and I highly recommend this company. Thank you for your service.
Bobi
bobiapp.ch
Geekworkers gave me a clear, actionable vision for developing Bobi. Their recommendations on SEO, digital acquisition and platform optimisation were relevant and impactful. A professional and efficient team that I recommend without hesitation! ๐Ÿš€
Silvia Castillo
Very good service, follow-up and professionalism. I highly recommend them.
Turkey Lucidity
depotclesecurite.ch
Serious, efficient and friendly are the words that spontaneously appear after a month and a half of work on my future page.

Our turnkey offers

Quality, transparency and affordable rates
Site Landing WordPress
From
2490
CHF
(5% discount for full payment)

Convert your visitors into customers

  • WordPress site with Elementor
  • 1 page based on a template/template with a custom design
  • Creation of a strategy tailored to the company's objectives
  • Professionally written content
  • Optimization for conversion (contact or purchase) and Google Ads
  • Google Analytics setup
  • Standard SEO Optimization

Site Vitrine Pro WordPress
From
3900
CHF
(5% discount for full payment)

Your professional presence online quickly (WP Showcase Site).

  • WordPress site with Elementor
  • Up to 5 pages: Home, About, Services/Products, Blog, Contact
  • From a model (hundreds of choices)
  • Support and advice in relation to your objectives
  • Google Analytics setup
  • Standard SEO Optimization

Google Ads Start
From
459
CHF/month
(excluding advertising budget & set-up)

Generate your first qualified leads via Google Ads.

  • Conversion tracking
  • Customised strategy (keywords, campaigns, ads)
  • Google Search or Performance Max
  • Management 1 month
  • Monthly report/video
  • 2 campaigns, 100 keywords, 20 ads
  • Budget: < 1500 CHF/month
Meta Ads Start
From
459
CHF/month
(excluding advertising budget & set-up)

Your first Meta Ads campaigns to generate local leads.

  • Conversion tracking (Pixel and API)
  • Targeted strategy (age, interests, location)
  • Static content (posts, stories)
  • Management 1 month
  • Monthly report with KPIs
  • 2 campaigns, 2 adsets, 8 advertisements
  • Budget: < 1500 CHF/month