Are your advertising campaigns on Meta (Facebook, Instagram) or LinkedIn not delivering the expected results? Do you want to improve their profitability and effectiveness? Geekworkers, an agency specializing in Social Media Advertising in Lausannehelps you to optimize your existing Meta Ads and LinkedIn Ads campaignsOur experts thoroughly analyze your current configurations (audiences, creatives, bidding strategies, budgets) and implement corrective actions and tests to boost performance and maximize the return on investment of your social advertising actions for your SME in Switzerland.
We start with a complete audit of your Meta and LinkedIn advertising accounts to identify weaknesses, configuration errors and opportunities for improvement.
We optimise your targeting criteria on each platform (interests, behaviors, custom/lookalike audiences on Meta; professional targeting on LinkedIn) to reach your core target more precisely.
We are setting up A/B tests on your visuals and advertising texts to identify the most impactful messages and formats for each audience and platform.
We are continuously adjusting theallocating your budgets between the best-performing campaigns and ad sets, and we optimize your bidding strategies to achieve your cost-per-result objectives. This is at the heart of our service.Campaign optimisation.
Optimization should be a continuous process. It is especially necessary if: your costs per lead or conversion are increasing, your click-through or engagement rates are dropping, your campaigns are stagnating, or if you feel like your budget is not being used as best as possibleOur experts in Lausanne can intervene at any time.
On Meta Ads, the key levers are: audience refinement (testing new interests, more precise similar audiences), regular renewal of creatives to avoid advertising fatigue, A/B testing of messages and visuals, and optimization of the bidding strategy and budget according to the objectives (awareness, traffic, conversions).
On LinkedIn Ads, optimization often focuses on: precision of professional targeting (functions, sectors, companies), the relevance of the message for a B2B audience, the effectiveness of Lead Gen Forms (quality vs quantity of leads), and performance analysis by professional audience segment.
It is a continuous effortPlatforms evolve, as does competition, and your campaign performance can fluctuate. Regular monitoring and adjustments (weekly or monthly depending on intensity) are necessary to maintain a high level of performance.
YesIf you would like an expert perspective to improve your existing Meta or LinkedIn campaigns, we can conduct an audit, provide recommendations, or handle ongoing optimization for you. Contact our agency in Lausanne for a social campaign optimization quote.
Convert your visitors into customers.
Google or Meta campaigns to generate customers.
