For Swiss companies serving a local clientele (shops, restaurants, craftsmen, self-employed professionals), the Local SEO is crucial to attracting customers located in their catchment area. Geekworkers, an SEO agency in Lausanne, specialises inoptimisation for local referencing. We are working on your file Google Business Profile (GBP), optimising your website for local queries, managing your customer reviews and ensuring the consistency of your local citations (NAP)to maximise your visibility in Google Maps results and Google's "Local Pack", and generate more in-store traffic or local enquiries.
We make sure that your GBP file is complete, accurate and optimised with the right categories and attributesand actively managed (Posts, photos, Q&A, reviews). See ourGoogle My Business optimisation.
We optimise content on your website (service pages, contact page) to include relevant local keywords (e.g. "plumber Lausanne"), and we integrate elements such as a Google Maps map.
We can help you to collect more positive reviews on Google and other local platformsand respond professionally to all reviews to improve your local e-reputation.
We ensure consistency of your NAP information (Name, Address, Telephone) in the main Swiss online directories and sites relevant to your sector. This is an essential part of our service Natural SEO (SEO).
A large proportion of searches on Google are local (e.g. "restaurant near me", "hairdresser in Geneva"). If your SME is not visible in these local results (Pack Local, Google Maps), you can miss out on a significant proportion of potential customers in your catchment area. Our experts in Lausanne can help you capture this traffic.
The Local Pack is the block of 3 local results (with a map) often displayed at the top of Google search results for local queries. Being present in this pack is a major objective of local SEO.
Yes, very important. The number, average rating and freshness of your Google reviews are significant local ranking factors. They also directly influence users' decisions to contact or visit you.
You need : include the name of your town/region in your title tags, meta-descriptions, Hn titles and in the body text of your relevant pages (e.g. home page, contact page, services pages)create dedicated pages for each location if you have several, and obtain backlinks from local sites.
Yes. From the optimisation of your GBP listing to the on-page optimisation of your site for local use, including the management of your reviews and the creation of citations, our agency in Lausanne can take care of your entire local SEO strategy. Contact us for a local SEO quote.
Convert your visitors into customers
Your professional presence online quickly (WP Showcase Site).
Generate your first qualified leads via Google Ads.
Your first Meta Ads campaigns to generate local leads.
