Are your Facebook and Instagram advertising campaigns not taking off? Do you feel like your budget is being misused or that your costs per conversion are too high? Meta Ads account audit by Geekworkers, an agency specializing in advertising on social networks in Lausanne, provides you with an accurate diagnosis and concrete solutions. Our experts thoroughly analyze your campaigns, your audiences, your creatives, your bidding strategies, and the configuration of your Pixel Meta to identify optimization levers and significantly improve the return on investment of your actions for your SME in Switzerland.
We check thealignment of your campaign objectives (awareness, traffic, engagement, leads, sales) with your overall marketing strategy and the capabilities of the Meta platform.
Assessment of relevance and performance of your audiences (interests, behaviors, custom audiences from your Pixel or customer lists, similar audiences).
Analysis ofeffectiveness of your visuals (images, videos) and your advertising texts (copywriting) in relation to your target and the best practices of each format (Feed, Stories, Reels).
Review of theallocation of your budget, your bidding strategies, and identifying opportunities to reduce costs or improve profitability. This is part of our Full Digital Audit.
An audit allows you to have a external and expert perspective on your practices, to identify configuration errors or missed opportunities, to understand why your campaigns are underperforming, and get a clear roadmap to improve your results. Our experts in Lausanne are here for that.
Common signs are: a low click-through rate (CTR), high cost per result (CPR), few conversions despite a large budget, limited reach, or stagnant performanceIf you feel like you're "throwing money out the window," an audit is in order.
We make sure that the Pixel Meta is correctly installed on your site, that standard and custom conversion events are correctly configured and correctly reporting data (via the Event Manager), and that the Conversion API is implemented if necessary for more reliable tracking.
For a standard SME account in Switzerland, a full Meta Ads audit typically takes between a few days and a week, including data analysis, report writing and recommendations.
Yes, absolutely. The audit is often the first step. We can then support you in the implementing optimization recommendations or taking charge of the complete management of your Meta Ads campaigns on an ongoing basis for your SME. Contact Geekworkers for a Meta Ads audit quote.
Convert your visitors into customers
Your professional presence online quickly (WP Showcase Site).
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Your first Meta Ads campaigns to generate local leads.
