Meta Ads (Facebook and Instagram) offer powerful advertising opportunities to reach a large and diverse audience, develop brand awareness, generate leads or boost sales for your SME in Switzerland. As part of your customer acquisition strategyGeekworkers, a Social Ads agency in Lausanne, designs and manages high-performance Meta Ads campaigns. We use precise targeting, attractive creative and rigorous conversion tracking to maximise the impact of your ads and achieve your objectives.
Take advantage of Rich Meta targeting options (demographics, interests, behaviour, personalised/similar audiences) to reach precisely the segments of the population that interest you.
We use formats best suited to your objectives and each platform (images, videos, carousels, Stories, Reels) to capture attention and encourage interaction.
We configure your campaigns with clear conversion objectives and use the Pixel Meta so that the algorithm optimises distribution to the users most likely to take action.
Meta ads can be used to supply the entrance to your sales tunnel (traffic to landing page) or to generate leads directly via Lead Ads. See our service Meta & LinkedIn advertising.
Meta Ads is excellent for : brand awareness (making your SME known), consideration (arousing interest in your products/services), lead generation (especially B2C, but also B2B for certain approaches), and conversion (e-commerce sales, registrations). It's a very versatile channel. Our experts in Lausanne can help you make the most of it.
It depends on your target audience. Instagram has a younger audience and is very visual. Facebook reaches a wider and more varied audience. It is often a good idea to let the Meta algorithm optimise distribution on the two platforms via automatic placements, by adapting the creative.
The visually appealing content (beautiful images, short, dynamic videos) are essential. Authenticity, creativity and a clear message that brings value to the user are also very important. Customer testimonials or product demonstrations can work well.
It is possible to achieve results with modest budgets, especially if the targeting is precise (e.g. locally in Switzerland). The important thing is to test, measure the cost per result (CPL, CPA) and continuously optimise. Our Meta Ads Start offers are designed to do just that.
We will advise on creative strategy and messages. For production, we can work with your teams, guide you towards creative partnersor show you how to use simple tools to create effective visuals. Contact us for a Meta Ads campaign quote.
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