To efficiently power your sales tunnel and capture the attention of your target audience on the most popular social networks, Meta advertising campaigns (Facebook and Instagram) are a powerful lever. Geekworkers, a Social Ads agency in Lausanne, designs and manages Meta Ads campaigns specifically optimized to direct qualified traffic to the entrance of your funnel (your landing pages). We use precise targeting, engaging creative, and rigorous conversion tracking to maximize lead generation for your SME in Switzerland.
We use advanced Meta targeting options (demographics, interests, behaviors, custom/lookalike audiences) to reach the prospects most likely to be interested in your offer.
Design of visuals (images, videos) and impactful advertising texts, aligned with your landing page message and optimized for each Meta format.
We configure your campaigns with "Conversions" or "Prospects" objectives, using Pixel Meta so that the algorithm optimizes delivery to users most likely to convert.
Continuous analysis of key indicators (cost per lead, landing page conversion rate) and campaign optimization for maximum ROI. See our services Meta & LinkedIn advertising.
The campaigns with a “Conversions” objective (if you send to an external landing page) or “Prospects” (if you use native Lead Ads) are generally the most effective. The choice will depend on the nature of your tunnel and your offer. Our experts in Lausanne are here to advise you.
It is crucial that the Meta advertising and the landing page are perfectly consistent (message, design, offer). The landing page must be optimized for conversion (clarity, unique CTA, social proof). A good Meta conversion tracking is essential.
It is possible to start with reasonable budgets, especially if the targeting is precise (e.g. locally in Switzerland). The important thing is to measure the cost per lead (CPL) and ensure that the value of these leads justifies the investment. We help you optimize this budget. See our Meta Ads Start offers.
Yes, it's an excellent strategy.Retargeting people who interacted with your first ad or visited your landing page without converting allows you to “nurture” them and bring them back into the funnel at a later stage.
Success is measured primarily by the number of qualified leads generated, cost per lead (CPL), and landing page conversion rate from Meta traffic. We track these KPIs and continuously optimize. Contact us for a Meta Ads campaign quote.
Landing page optimized to convert your clicks.
One-Page website to showcase your business.
Targeted advertising campaigns to attract your first customers.
