Optimization should be continuous, but it becomes crucial if: your costs per result are increasing, your conversion rates are dropping, engagement on your ads is decreasing, or if you feel that your budget is not being used optimally. A audit of your Meta advertising accounts is a good place to start. That's what our experts in Lausanne are here for.

The main levers are: the quality and relevance of audience targeting, the attractiveness and clarity of your advertising creatives (visuals and texts), the choice of the appropriate campaign objective, and a well-defined bidding and budget strategy. Landing page optimization (if you are sending external traffic) is also essential.

We analyze indicators such as the click-through rate (CTR), engagement rate, relevance score (if available), and most importantly, the conversion rate generated by each creativeConducting A/B tests by comparing different visuals or texts is the best method to identify the most effective ones.

It is a recurring and continuous process. Performance can fluctuate depending on many factors (competition, seasonality, advertising fatigue). Regular monitoring and adjustments are necessary to maintain a good level of performance. This is the core of our offering. Meta Ads campaign management.

YesIf you would like an expert opinion to optimize your existing campaigns, we can conduct an audit, provide recommendations, or handle ongoing optimization for you. Contact our agency in Lausanne for a Meta Ads optimization quote.