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Meta Ads Campaign Optimization

Meta Ads Campaign Optimization

Optimization of targeting, creatives, budgets and Meta bids for improve performance and ROI of existing Facebook/Instagram campaigns.
Free & No Obligation
Lausanne | Geneva | Fribourg | Neuchâtel | Valais | Jura
4.9
/5
300+ satisfied customers in Switzerland
300+ clients supported in Switzerland
Lausanne | Geneva | Fribourg | Neuchâtel | Valais | Jura

Our expertise

Improve the performance and ROI of your Meta Ads campaigns existing (Facebook, Instagram) with our expertise.

Are your Facebook or Instagram ads not generating the results you expected? Is your cost per lead too high or is engagement low? Geekworkers, an agency specializing in advertising on social networks in Lausannehelps you to optimize your existing Meta Ads campaignsOur experts analyze your audiences, creatives, bidding strategies, and configurations to identify weaknesses and implement concrete improvement actions. The goal: boost the effectiveness of your campaigns and maximize the return on investment for your SME in Switzerland.

Refining Audience Targeting

Analysis of the performance of your current audiences, testing new segments (interests, behaviors, custom/lookalike audiences), and exclusion of irrelevant audiences.

Optimizing Advertising Creatives

A/B testing of various visuals (images, videos) and advertising texts (copywriting) to identify the best performing combinations and improve click-through rate (CTR) and engagement.

Strategic Management of Budgets and Auctions

Adjustment ofallocating your budget between campaigns and ad sets, and optimization of your bidding strategies (cost per result, target ROAS) to achieve your objectives.

Improved Conversion Tracking

Verification and optimization of the Setting up your Meta Pixel and conversion events for precise monitoring of results and better optimization by the algorithm.

FAQs

Optimization should be continuous, but it becomes crucial if: your costs per result are increasing, your conversion rates are dropping, engagement on your ads is decreasing, or if you feel that your budget is not being used optimally. A audit of your Meta advertising accounts is a good place to start. That's what our experts in Lausanne are here for.

The main levers are: the quality and relevance of audience targeting, the attractiveness and clarity of your advertising creatives (visuals and texts), the choice of the appropriate campaign objective, and a well-defined bidding and budget strategy. Landing page optimization (if you are sending external traffic) is also essential.

We analyze indicators such as the click-through rate (CTR), engagement rate, relevance score (if available), and most importantly, the conversion rate generated by each creativeConducting A/B tests by comparing different visuals or texts is the best method to identify the most effective ones.

It is a recurring and continuous process. Performance can fluctuate depending on many factors (competition, seasonality, advertising fatigue). Regular monitoring and adjustments are necessary to maintain a good level of performance. This is the core of our offering. Meta Ads campaign management.

YesIf you would like an expert opinion to optimize your existing campaigns, we can conduct an audit, provide recommendations, or handle ongoing optimization for you. Contact our agency in Lausanne for a Meta Ads optimization quote.

Our Agency Services

Website & E-Commerce
Digital Marketing SEO & SEA
Web & Mobile Development
Audit & Support

Achievements

More than 300 customers accompanied in Switzerland
Completed projects
+ 0
Years of growth
+ 0
Geeks listening
+ 0
CHF millions generated
+ 0
Coherent & structured digital multi-site ecosystem (WP/Elementor): easy navigation & management
HealthTech Switzerland: Webflow redesign and WooCommerce e-commerce. Centralised Stripe payments. 360° marketing.
  • Creation of showcase site
  • SEO Optimised Content Writing
  • Creation of websites & ecommerce
E-commerce +10,000 pop-culture products launched in less than 2 months (Covid period). WooCommerce & WordPress
360° strategic support: calls for tender, RGPD/LPD compliance, Ads optimisation and training for Gerofinance teams.
Coiffure Lausanne: from 0 to 30 customers/week (+68% growth/month) via digital strategy Ads/GMB/CRM.
N°1 leader in junk removal in French-speaking Switzerland (< 2 years, 0 to 2 million CHF/year). 360° SEO & Google Ads strategy.
  • Website & E-Commerce
Premium sports coaching (Geneva): bespoke WordPress platform with booking & client area
B2B Vue/Node/IA (Vertex AI) application for corporate governance, ISO compliance and risk management.

Customer satisfaction ⇄

= Responsiveness + Quality + Quality Prices

Our web agency is focused on quality and satisfaction for both
entrepreneurs, SMEs and large companies in French-speaking Switzerland

Chiara Cuffaro
chiaracuffarokinesiologie.ch
A huge thank you to Geekworkers for their excellent work on my website. Their responsiveness, professionalism and creativity made all the difference. A smooth collaboration and results beyond my expectations. I highly recommend!
Senghane Lmighty
whodaboss.app
Thank you to Geekworkers for their exceptional work! They understood my vision perfectly and created a landing page exactly as I wanted it. They were professional, creative and responsive throughout the project. I'm delighted with the result, which perfectly reflects the image of my application. I'd highly recommend their services to anyone looking for a quality digital agency!"
Michel Rey
zenityacademy.ch
A big thank you to Geekworkers for creating my website. Their professionalism, attentiveness and expertise made all the difference. A top team that I highly recommend! Their responsiveness and help in creating my content were a real advantage. An in-depth analysis of my needs was carried out from the outset and I was given permanent access to the progress of the project. Don't hesitate to work with them.
Ernesto Carreño
ernestdetailing.ch
GeekWorkers created an effective, modern landing page that was perfectly suited to our objectives. Their team showed great professionalism, and the work was carried out quickly and meticulously. We're delighted with the end result and would highly recommend their services for any web project.
Newash SA
newash.ch
I would like to express my deep appreciation for Geekworkers. Their outstanding customer service, professionalism and commitment to customer satisfaction is truly impressive. My experience has been exceptional and I highly recommend this company. Thank you for your service.
Bobi
bobiapp.ch
Geekworkers gave me a clear, actionable vision for developing Bobi. Their recommendations on SEO, digital acquisition and platform optimisation were relevant and impactful. A professional and efficient team that I recommend without hesitation! 🚀
Silvia Castillo
Very good service, follow-up and professionalism. I highly recommend them.
Turkey Lucidity
depotclesecurite.ch
Serious, efficient and friendly are the words that spontaneously appear after a month and a half of work on my future page.

Our turnkey offers

Quality, transparency and affordable rates
Site Landing WordPress
From
2490
CHF
(5% discount for full payment)

Convert your visitors into customers

  • WordPress site with Elementor
  • 1 page based on a template/template with a custom design
  • Creation of a strategy tailored to the company's objectives
  • Professionally written content
  • Optimization for conversion (contact or purchase) and Google Ads
  • Google Analytics setup
  • Standard SEO Optimization

Site Vitrine Pro WordPress
From
3900
CHF
(5% discount for full payment)

Your professional presence online quickly (WP Showcase Site).

  • WordPress site with Elementor
  • Up to 5 pages: Home, About, Services/Products, Blog, Contact
  • From a model (hundreds of choices)
  • Support and advice in relation to your objectives
  • Google Analytics setup
  • Standard SEO Optimization

Google Ads Start
From
459
CHF/month
(excluding advertising budget & set-up)

Generate your first qualified leads via Google Ads.

  • Conversion tracking
  • Customised strategy (keywords, campaigns, ads)
  • Google Search or Performance Max
  • Management 1 month
  • Monthly report/video
  • 2 campaigns, 100 keywords, 20 ads
  • Budget: < 1500 CHF/month
Meta Ads Start
From
459
CHF/month
(excluding advertising budget & set-up)

Your first Meta Ads campaigns to generate local leads.

  • Conversion tracking (Pixel and API)
  • Targeted strategy (age, interests, location)
  • Static content (posts, stories)
  • Management 1 month
  • Monthly report with KPIs
  • 2 campaigns, 2 adsets, 8 advertisements
  • Budget: < 1500 CHF/month