To optimize your advertising campaigns on Facebook and Instagram (Meta Ads) and understand their real impact on your business objectives, a Accurate conversion tracking is absolutely essential. Geekworkers, a Social Ads agency in Lausanne, is an expert in Meta conversion tracking setupWe help you properly install and configure your Meta Pixel, define relevant conversion events (leads, purchases, adds to cart), set up the Conversions API for more reliable tracking, and ensure that data is correctly fed back into your Meta Ads Manager, allowing for effective campaign optimization for your SME in Switzerland.
We install (or check) the presence and proper functioning of the Pixel Meta on all pages of your website, ideally via Google Tag Manager.
Configuration of key conversion events for your business (eg: ViewContent, AddToCart, InitiateCheckout, Lead, Purchase) and creation of custom events if needed.
We help you implement theMeta Conversions API, which allows you to send conversion events directly from your server to Meta, for more robust tracking and less reliance on cookies.
We test and verify the reliability of your conversion tracking and we help you resolve any issues (e.g., event deduplication, transmission errors). This is a key aspect of our campaigns Meta & LinkedIn advertising.
Conversion tracking allows you to: measure the return on investment (ROI/ROAS) of your campaigns, optimize the distribution of your advertisements (the Meta algorithm targets users most likely to convert), create custom audiences based on visitor actions (remarketing) and make informed decisions about your budgets. Our experts in Lausanne insist on its perfect configuration.
The Pixel Meta is a piece of JavaScript code that you install on your website. It “fires” (triggers) events when users perform certain actions (view a page, add to cart, purchase), and sends this information to Meta for tracking and optimization.
The Conversions API (CAPI) allows you tosend conversion data from your server directly to Meta, bypassing the user's browser. It is a complement to the Pixel that helps to improve the reliability of monitoring, particularly in the face of ad blockers, browser restrictions (e.g. Apple's ITP) and the gradual disappearance of third-party cookies.
Yes, using GTM is highly recommended. GTM makes it easy to install and manage your Meta Pixel and its events, as well as other tracking tags, without having to modify your site's code. We're GTM experts.
Absolutely. If you have any doubts about the reliability of your current tracking, we can carry out a complete audit of your Pixel Meta configuration, your events, and the Conversions API, and help you correct problems. Contact us for a Meta conversions setup quote.
Convert your visitors into customers
Your professional presence online quickly (WP Showcase Site).
Generate your first qualified leads via Google Ads.
Your first Meta Ads campaigns to generate local leads.
