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Meta Ads Conversion Configuration

Meta Ads Conversion Configuration

Configuring the Meta Pixel, Events, and Conversions API for a precise monitoring of effectiveness Facebook and Instagram ads.
Free & No Obligation
Lausanne | Geneva | Fribourg | Neuchâtel | Valais | Jura
4.9
/5
300+ satisfied customers in Switzerland
300+ clients supported in Switzerland
Lausanne | Geneva | Fribourg | Neuchâtel | Valais | Jura

Our expertise

Measure the effectiveness of your Facebook and Instagram ads with expert Meta conversion tracking setup.

To optimize your advertising campaigns on Facebook and Instagram (Meta Ads) and understand their real impact on your business objectives, a Accurate conversion tracking is absolutely essential. Geekworkers, a Social Ads agency in Lausanne, is an expert in Meta conversion tracking setupWe help you properly install and configure your Meta Pixel, define relevant conversion events (leads, purchases, adds to cart), set up the Conversions API for more reliable tracking, and ensure that data is correctly fed back into your Meta Ads Manager, allowing for effective campaign optimization for your SME in Switzerland.

Installing and Configuring Pixel Meta

We install (or check) the presence and proper functioning of the Pixel Meta on all pages of your website, ideally via Google Tag Manager.

Definition and Monitoring of Standard and Custom Events

Configuration of key conversion events for your business (eg: ViewContent, AddToCart, InitiateCheckout, Lead, Purchase) and creation of custom events if needed.

Implementation of the Conversions API (CAPI)

We help you implement theMeta Conversions API, which allows you to send conversion events directly from your server to Meta, for more robust tracking and less reliance on cookies.

Tracking Check and Troubleshooting

We test and verify the reliability of your conversion tracking and we help you resolve any issues (e.g., event deduplication, transmission errors). This is a key aspect of our campaigns Meta & LinkedIn advertising.

FAQs

Conversion tracking allows you to: measure the return on investment (ROI/ROAS) of your campaigns, optimize the distribution of your advertisements (the Meta algorithm targets users most likely to convert), create custom audiences based on visitor actions (remarketing) and make informed decisions about your budgets. Our experts in Lausanne insist on its perfect configuration.

The Pixel Meta is a piece of JavaScript code that you install on your website. It “fires” (triggers) events when users perform certain actions (view a page, add to cart, purchase), and sends this information to Meta for tracking and optimization.

The Conversions API (CAPI) allows you tosend conversion data from your server directly to Meta, bypassing the user's browser. It is a complement to the Pixel that helps to improve the reliability of monitoring, particularly in the face of ad blockers, browser restrictions (e.g. Apple's ITP) and the gradual disappearance of third-party cookies.

Yes, using GTM is highly recommended. GTM makes it easy to install and manage your Meta Pixel and its events, as well as other tracking tags, without having to modify your site's code. We're GTM experts.

Absolutely. If you have any doubts about the reliability of your current tracking, we can carry out a complete audit of your Pixel Meta configuration, your events, and the Conversions API, and help you correct problems. Contact us for a Meta conversions setup quote.

Our Agency Services

Website & E-Commerce
Digital Marketing SEO & SEA
Web & Mobile Development
Audit & Support

Achievements

More than 300 customers accompanied in Switzerland
Completed projects
+ 0
Years of growth
+ 0
Geeks listening
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CHF millions generated
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Coherent & structured digital multi-site ecosystem (WP/Elementor): easy navigation & management
HealthTech Switzerland: Webflow redesign and WooCommerce e-commerce. Centralised Stripe payments. 360° marketing.
  • Creation of showcase site
  • SEO Optimised Content Writing
  • Creation of websites & ecommerce
E-commerce +10,000 pop-culture products launched in less than 2 months (Covid period). WooCommerce & WordPress
360° strategic support: calls for tender, RGPD/LPD compliance, Ads optimisation and training for Gerofinance teams.
Coiffure Lausanne: from 0 to 30 customers/week (+68% growth/month) via digital strategy Ads/GMB/CRM.
N°1 leader in junk removal in French-speaking Switzerland (< 2 years, 0 to 2 million CHF/year). 360° SEO & Google Ads strategy.
  • Website & E-Commerce
Premium sports coaching (Geneva): bespoke WordPress platform with booking & client area
B2B Vue/Node/IA (Vertex AI) application for corporate governance, ISO compliance and risk management.

Customer satisfaction ⇄

= Responsiveness + Quality + Quality Prices

Our web agency is focused on quality and satisfaction for both
entrepreneurs, SMEs and large companies in French-speaking Switzerland

Chiara Cuffaro
chiaracuffarokinesiologie.ch
A huge thank you to Geekworkers for their excellent work on my website. Their responsiveness, professionalism and creativity made all the difference. A smooth collaboration and results beyond my expectations. I highly recommend!
Senghane Lmighty
whodaboss.app
Thank you to Geekworkers for their exceptional work! They understood my vision perfectly and created a landing page exactly as I wanted it. They were professional, creative and responsive throughout the project. I'm delighted with the result, which perfectly reflects the image of my application. I'd highly recommend their services to anyone looking for a quality digital agency!"
Michel Rey
zenityacademy.ch
A big thank you to Geekworkers for creating my website. Their professionalism, attentiveness and expertise made all the difference. A top team that I highly recommend! Their responsiveness and help in creating my content were a real advantage. An in-depth analysis of my needs was carried out from the outset and I was given permanent access to the progress of the project. Don't hesitate to work with them.
Ernesto Carreño
ernestdetailing.ch
GeekWorkers created an effective, modern landing page that was perfectly suited to our objectives. Their team showed great professionalism, and the work was carried out quickly and meticulously. We're delighted with the end result and would highly recommend their services for any web project.
Newash SA
newash.ch
I would like to express my deep appreciation for Geekworkers. Their outstanding customer service, professionalism and commitment to customer satisfaction is truly impressive. My experience has been exceptional and I highly recommend this company. Thank you for your service.
Bobi
bobiapp.ch
Geekworkers gave me a clear, actionable vision for developing Bobi. Their recommendations on SEO, digital acquisition and platform optimisation were relevant and impactful. A professional and efficient team that I recommend without hesitation! 🚀
Silvia Castillo
Very good service, follow-up and professionalism. I highly recommend them.
Turkey Lucidity
depotclesecurite.ch
Serious, efficient and friendly are the words that spontaneously appear after a month and a half of work on my future page.

Our turnkey offers

Quality, transparency and affordable rates
Site Landing WordPress
From
2690
CHF
(5% discount for full payment)

Convert your visitors into customers

  • WordPress site with Elementor
  • 1 page based on a template/template with a custom design
  • Creation of a strategy tailored to the company's objectives
  • Professionally written content
  • Optimization for conversion (contact or purchase) and Google Ads
  • Google Analytics setup
  • Standard SEO Optimization

Site Vitrine Pro WordPress
From
4900
CHF
(5% discount for full payment)

Your professional presence online quickly (WP Showcase Site).

  • WordPress site with Elementor
  • Up to 5 pages: Home, About, Services/Products, Blog, Contact
  • From a model (hundreds of choices)
  • Support and advice in relation to your objectives
  • Google Analytics setup
  • Standard SEO Optimization

Google Ads Start
From
790
CHF/month
(excluding advertising budget & set-up)

Generate your first qualified leads via Google Ads.

  • Conversion tracking
  • Customised strategy (keywords, campaigns, ads)
  • Google Search or Performance Max
  • Management 1 month
  • Monthly report/video
  • 2 campaigns, 100 keywords, 20 ads
  • Budget: < 1500 CHF/month
Meta Ads Start
From
790
CHF/month
(excluding advertising budget & set-up)

Your first Meta Ads campaigns to generate local leads.

  • Conversion tracking (Pixel and API)
  • Targeted strategy (age, interests, location)
  • Static content (posts, stories)
  • Management 1 month
  • Monthly report with KPIs
  • 2 campaigns, 2 adsets, 8 advertisements
  • Budget: < 1500 CHF/month