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Meta Ads Conversion Configuration

Lausanne | Geneva | Fribourg | Neuchâtel | Valais | Jura
Configuring the Meta Pixel, Events, and Conversions API for a precise monitoring of effectiveness Facebook and Instagram ads.
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4.9/5

More than 300 customers satisfied

Meta Business Partners

Our expertise

Measure the effectiveness of your Facebook and Instagram ads with expert Meta conversion tracking setup.

To optimize your advertising campaigns on Facebook and Instagram (Meta Ads) and understand their real impact on your business objectives, a Accurate conversion tracking is absolutely essential. Geekworkers, a Social Ads agency in Lausanne, is an expert in Meta conversion tracking setupWe help you properly install and configure your Meta Pixel, define relevant conversion events (leads, purchases, adds to cart), set up the Conversions API for more reliable tracking, and ensure that data is correctly fed back into your Meta Ads Manager, allowing for effective campaign optimization for your SME in Switzerland.

Installing and Configuring Pixel Meta

We install (or check) the presence and proper functioning of the Pixel Meta on all pages of your website, ideally via Google Tag Manager.
Definition and Monitoring of Standard and Custom Events

Configuration of key conversion events for your business (eg: ViewContent, AddToCart, InitiateCheckout, Lead, Purchase) and creation of custom events if needed.
Implementation of the Conversions API (CAPI)

We help you implement theMeta Conversions API, which allows you to send conversion events directly from your server to Meta, for more robust tracking and less reliance on cookies.
Tracking Check and Troubleshooting

We test and verify the reliability of your conversion tracking and we help you resolve any issues (e.g., event deduplication, transmission errors). This is a key aspect of our campaigns Meta & LinkedIn advertising.

FAQs

Achievements

More than 300 customers accompanied in Switzerland
Completed projects
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Years of growth
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Geeks listening
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CHF millions generated
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Mix-Image reinvented: XXL e-commerce under WordPress & WooCommerce in record time
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Adore Adored
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E-commerce for luxury jewelry: brand storytelling, online sales & in-store appointment booking
  • Audit & Digital Strategy
  • Digital marketing (SEO/SEA/Social Ads)
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Redesign of a WordPress website for a law firm: professional image, optimised UX and client autonomy via training.
  • Digital marketing (SEO/SEA/Social Ads)
  • Website Creation & E-commerce
  • Audit & Digital Strategy
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  • Website Creation & E-commerce
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Trilingual luxury e-commerce: successful launch for a Swiss lingerie brand, custom design
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Our projects
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Our achievements

Our services

Our solutions for’Agency website, Mobile and Marketing integrated to generate a return on investment measurable for your SMEs in French-speaking Switzerland

Website Creation & E-commerce
WordPress Website Design
E-commerce shop
WordPress Development & Redesign
WordPress Maintenance
Website creation (WordPress) & Online Store (WooCommerce) designed to generate new customers.
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Digital Marketing SEO & SEA
Google Ads (SEA)
Meta & LinkedIn advertising (Social Ads)
Natural SEO (SEO)
Customer Acquisition & Sales Tunnels
Acquisition strategies (Google Ads, Meta, SEO) to generate more online sales.
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Web & Mobile Development
Custom Web Development
Mobile application (iOS/Android)
Application Redesign & Optimisation
Outsourcing Development
Design and development of web applications (Next.js, Laravel) and mobile applications (Flutter, React Native), AI and ERP integration.
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Audit & Support
Full Digital Audit
Optimisation Performance
Customer Acquisition Strategy
Training & Coaching
Complete audit, strategic advice and support to manage the digital growth of your SME.
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Customer satisfaction ⇄

= Responsiveness + Quality + Prices ↯
Chiara Cuffaro
★★★★★
chiaracuffarokinesiologie.ch
A huge thank you to Geekworkers for their excellent work on my website. Their responsiveness, professionalism and creativity made all the difference. A smooth collaboration and results beyond my expectations. I highly recommend!
Senghane Lmighty
★★★★★
whodaboss.app
Thank you to Geekworkers for their exceptional work! They understood my vision perfectly and created a landing page exactly as I wanted it. They were professional, creative and responsive throughout the project. I'm delighted with the result, which perfectly reflects the image of my application. I'd highly recommend their services to anyone looking for a quality digital agency!"
Michel Rey
★★★★★
zenityacademy.ch
A big thank you to Geekworkers for creating my website. Their professionalism, attentiveness and expertise made all the difference. A top team that I highly recommend! Their responsiveness and help in creating my content were a real advantage. An in-depth analysis of my needs was carried out from the outset and I was given permanent access to the progress of the project. Don't hesitate to work with them.
Ernesto Carreño
★★★★★
ernestdetailing.ch
GeekWorkers created an effective, modern landing page that was perfectly suited to our objectives. Their team showed great professionalism, and the work was carried out quickly and meticulously. We're delighted with the end result and would highly recommend their services for any web project.
Newash SA
★★★★★
newash.ch
I would like to express my deep appreciation for Geekworkers. Their outstanding customer service, professionalism and commitment to customer satisfaction is truly impressive. My experience has been exceptional and I highly recommend this company. Thank you for your service.
Bobi
★★★★★
bobiapp.ch
Geekworkers gave me a clear, actionable vision for developing Bobi. Their recommendations on SEO, digital acquisition and platform optimisation were relevant and impactful. A professional and efficient team that I recommend without hesitation! 🚀
Silvia Castillo
★★★★★
Very good service, follow-up and professionalism. I highly recommend them.
Turkey Lucidity
★★★★★
depotclesecurite.ch
Serious, efficient and friendly are the words that spontaneously appear after a month and a half of work on my future page.
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4.9/5
300+ satisfied customers in Switzerland
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Your Digital Growth Partner

Lausanne📍Vaud | Geneva | Fribourg | Neuchâtel

About us

Web and marketing agency based in Lausanne, Geekworkers is the growth partner of SME and entrepreneurs from French-speaking Switzerland. Our team of over 25 experts combines creativity (Geek) and technical proficiency (Workers) in order to maximize your return on investment.

Our experts support you in the success of your digital projects, from the creation of showcase websites (WordPress, Elementor) and e-commerce stores (WooCommerce) at custom web and mobile application development (Laravel, React, Next.js, Flutter), including the deployment of marketing strategies (SEO, Google Ads, Meta, LinkedIn, GA4) up to the’process automation and the AI deployment (Gemini, Claude, CRM, ERP) in your company.

Inasmuch as certified partner Google Ads, Meta and Infomaniak with more 300 customers supported, we transform your digital presence in one long-term measurable growth lever.

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Our team

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Lara Hörler

Marketing Manager

John Claude

Project Manager

Esteem Okoro

Technical Expert

Geek workers

Web Marketing & AI

Agency website

Speed up your growth in line with your Site Web, Application or Ecommerce custom-made and Advertising Campaigns (Google Ads/Meta).

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Agency eCommerce

Create a exceptional shopping experience. We develop WooCommerce shops optimized conversion and SEO.

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Agency Marketing

Generate more leads and sales. Strategies SEO, SEA (Google Partner) and Social Ads tailor-made for maximum impact.

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