Facebook and Instagram are essential advertising platforms for reaching a broad and targeted audience. To master the creation and optimization of effective campaigns on these networks, specific training in Meta Ads (via Meta Business Suite) is essential. Geekworkers, Social Ads agency and center training in Lausanne, offers personalized Meta Ads training for Swiss SMEs. We teach you how to define your goals, precisely target your audience, create engaging ads, manage your budget, and analyze your results for optimal ROI.
Familiarize yourself with theMeta Business Suite interface, campaign structure (campaigns, ad sets, ads) and setting up your advertising account and Meta Pixel.
Learn how to use the powerful meta targeting options : demographic data, interests, behaviors, custom audiences (site visitors, customer lists) and similar audiences (lookalike).
Discover the best practices for creating visuals (images, videos, carousels, stories) and advertising texts (copywriting) that capture attention and drive action on Facebook and Instagram.
Learn how to setting a budget, choosing the right bidding strategies, setting up conversion tracking, and analyze your reports to optimize your campaigns. This is a key module of our Training & Coaching.
Yes, we adapt our training to all levels.. If you are just starting out, we will start with the basics of advertising on MetaIf you already have experience, we can focus on more advanced strategies or specific features. Our trainers in Lausanne customize the program.
It is preferable for the practical partWorking on your own account (or a test account) will allow you to directly apply the concepts learned. If you don't have one, we can help you set it up.
We cover best practices and specifications for visuals. For the creation itself, we can show you simple tools (like Canva) or give you tips for briefing a graphic designer. Producing complex visuals is not the main focus of Meta Ads training.
We explain to you how estimate a starting budget based on your goals and the size of your target audience, and how to adjust it based on performance. It is possible to start with modest budgets. See our Meta Ads Start offers.
A complete Meta Ads training generally lasts between half a day and two days, depending on your level and the aspects you wish to explore in greater depth (e.g. remarketing, dynamic advertising, conversion API). Contact Geekworkers for a Meta Ads training quote.
Convert your visitors into customers
Your professional presence online quickly (WP Showcase Site).
Generate your first qualified leads via Google Ads.
Your first Meta Ads campaigns to generate local leads.
Geekworkers is a web agency based in Lausanne, French-speaking Switzerland, specializing in the creation of websites, e-commerce stores, mobile applications, and digital marketing (SEO, Google Ads, and Social Media) to help you succeed online. We have helped more than 300 businesses and entrepreneurs in Switzerland achieve success with their online projects.
Our affordable pricing has been designed for entrepreneurs, start-ups and SMEs as well as large companies with high standards of service.
