Regularly producing quality multimedia content (texts, images, videos) is essential to capture attention and engage your audience, but it can be a challenge in terms of time and budget for an SME. Geekworkers, a digital agency in Lausanne, relies on theArtificial Intelligence (AI) to facilitate and accelerate the creation of your multimedia content. We use tools like ChatGPT for text, MidJourney and DALL-E 2 for images, and platforms like Pictory.ai or InVideo for video, to help you produce rich, varied and optimized elements for your different channels in Switzerland.
Using ChatGPT to create video scripts, social media posts, product descriptions, blog posts, and other textual content.
Design ofillustrations, icons, banners, or original ambient visuals with MidJourney or DALL-E 2, to illustrate your content or your advertisements.
Use of AI platforms (Pictory, InVideo, Synthesia) for turn blog posts into videos, create animated videos from text, or generate videos with AI avatars.
All AI-generated content is systematically reviewed, refined and optimized by our experts in Lausanne to ensure their quality, relevance and alignment with your brand. See our services training in these tools.
AI tools like Pictory.ai can analyze a blog post and automatically select relevant stock images or video footage to create a video summaryOther tools allow you to generate voiceovers from text, or create AI avatars that present content. This significantly reduces production time and cost for certain types of videos.
The terms of use for these platforms are evolving, but in general, the images you generate (especially with paid versions) can be used for commercial purposes. However, it is crucial to check the specific licenses of each tool and avoid generating images that could infringe existing copyrights (e.g., style of a known artist without authorization)Our experts in Lausanne advise you to be careful.
YesBy formulating the "prompts" (instructions given to the AI) well, we can ask it to generate texts or images in very varied styles (professional, humorous, artistic, technical) and adapted to the specificities of each platform (e.g.: short and visual posts for Instagram, in-depth articles for a blog).
We see AI as a powerful tool for human creatives, rather than a replacementIt can automate certain tasks, accelerate production, and offer new possibilities for inspiration. Human expertise remains indispensable for strategy, validation, refinement, and emotion. We value human-machine collaboration.
For the texts we use plagiarism detection tools and we encourage reformulation and the addition of human value. For images, the very nature of generation tools tends to create unique visuals, but we ensure that they do not reproduce protected works. Validation by our experts is a key step. Contact us for a AI content creation quote.
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