Are your LinkedIn advertising campaigns not generating the qualified B2B leads you were hoping for? Is your cost per lead (CPL) too high or is the engagement on your ads low? Geekworkers, an agency specialising in advertising on social networks in Lausannehelps you to optimise your existing LinkedIn Ads campaigns. Our experts analyse in detail your professional targeting, your ad formats, your messages, your bidding strategies and the tracking of your conversions to identify the levers for improvement and maximise the effectiveness of your B2B advertising investments in Switzerland.
We overhaul and optimise your targeting criteria on LinkedIn (business sector, function, hierarchical level, company size, skills, groups) and the use of your Matched Audiences.
Analysis ofeffectiveness of your advertising formats (Sponsored Content, Message Ads, Dynamic Ads) and recommendations for more striking visuals and texts for a B2B audience.
Adjustment ofallocate your budget between campaignsoptimise your bidding strategies (CPC, CPM, cost per result) to achieve your CPL targets.
Optimising your native lead generation forms (Lead Gen Forms) to improve lead quality, or advice for your landing pages if you're directing traffic externally. This is part of our service Campaign optimisation.
Optimisation is an ongoing process, but it is particularly necessary if : your campaigns generate few or unqualified leads, your cost per lead is too high, the click-through rate (CTR) of your ads is lowor if you have the impression that your budget is not being used optimally on this B2B platform. A audit your LinkedIn Ads account is a good place to start. That's what our experts in Lausanne are here for.
Key levers on LinkedIn include extreme precision in professional targeting, the right message and ad format for a B2B audience (value, credibility), effective use of Lead Gen Formsand targeting by Matched Audiences (e.g. retargeting visitors to your site or your contact lists).
To improve the quality of leads, you can : refine targeting criteria, ask more precise qualifying questions in Lead Gen Forms (without making them too long), use advertising messages that naturally filter out less relevant prospectsand ensure that the offer (e.g. white paper, webinar) is in line with the target audience.
No, it's an ongoing process. Performance can vary, the competition evolves and new features appear on the platform. Regular monitoring and adjustments are necessary to maintain a good level of performance and ROI.
Yes. If you'd like us to take an expert look at optimising your existing LinkedIn Ads campaigns, we can carry out an audit, provide you with recommendations, or take care of the ongoing optimisation for you. Contact our agency in Lausanne for a LinkedIn Ads optimisation quote.
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