The web performanceand in particular the optimisation of Core Web Vitals (Google Essential Web Signals: LCP, FID/INP, CLS), has become a crucial factor for theuser experience (UX) and the natural referencing (SEO). A slow site frustrates your visitors and is penalised by Google. At Geekworkers, a web agency in Lausanne, we analyse and optimise in depth the speed and responsiveness of your WordPress or customised site to meet the requirements of Swiss SMEs and their customers.
A site that loads quickly and is visually stable offers a high return on investment. smoother, more pleasant navigationreducing frustration and increasing the time visitors spend on your pages.
Google uses Core Web Vitals as ranking signals. A high-performing site therefore has a better chance of being better positioned in search resultsto increase your organic visibility in Lausanne and Geneva.
A better experience and shorter loading times reduce the bounce rate and encourage visitors to carry out key actions (contact, purchase...), directly improving your KING.
We use tools such as Google PageSpeed Insights, GTmetrix and Search Console to diagnose problems, implement optimisations and monitor your web performance over time.
The Core Web Vitals are a set of three specific metrics that Google considers essential for the user experience: LCP (Largest Contentful Paint) measures the perceived loading speed of the main content ; FID (First Input Delay) or his successor INP (Interaction to Next Paint) measures responsiveness; CLS (Cumulative Layout Shift) measures the visual stability of the page.
Yes, definitely. Even if certain themes or plugins can make WordPress more cumbersome, there are many specific optimisation techniques: choosing high-performance hosting (such as Infomaniak), optimising images (e.g. Imagify), effective caching (e.g. WP Rocket), CSS/JS minification (e.g. Perfmatters), database cleaning, etc. Geekworkers masters these optimisations.
There are many possible causes: images too heavy and non-optimised, excessive or blocking CSS/JavaScript code, poor quality web hosting or poorly configured, too many HTTP requests, an unoptimised database, or a poorly coded WordPress theme overloaded with unnecessary features.
Our approach in Lausanne begins with a full performance audit to identify bottlenecks. We then implement an action plan: image optimisation, cache configuration, script minification/delay, server optimisation, and sometimes code refactoring if necessary. The aim is to achieve a tangible improvement in your scores and user experience.
Although initial optimisation can bring significant gains, web performance is a key factor in the success of a web site. ongoing effort. New content, plugins or changes to WordPress can have an impact on speed. A regular monitoring and proactive maintenance are recommended to maintain optimum performance.
Convert your visitors into customers
Your professional presence online quickly (WP Showcase Site).
Generate your first qualified leads via Google Ads.
Your first Meta Ads campaigns to generate local leads.
