A home page has multiple objectives (presenting the company, its services, directing visitors to different sections). A landing page has ONE objective To convert the visitor to a specific offer (e.g. webinar registration, download, quote request). This means fewer distractions and a highly targeted message.

WordPress with Elementor offers an excellent balance between flexibility of design, speed of creation and ease of management. This allows us to create attractive, high-performance pages quickly, and gives you the option of modifying them easily if required. What's more, integration with marketing tools is simplified.

We combine several elements: a understanding your target, A clear and persuasive message (copywriting), a clean design that guides the eye, of the strong, visible calls for actionshort, simple forms and reassurance elements. Visit performance monitoring and A/B testing can then be continuously optimised.

Although a landing page is often used for paid campaigns, it can also be optimised for SEO in the following ways very specific long tail keywords related to the offer. Its targeted content and clear structure may appeal to Google. However, its primary function remains direct conversion from targeted traffic.

YesOur expertise includes persuasive copywriting. We can write conversion-optimised texts that highlight your offer and encourage action, working with you to ensure the message is relevant to your SME in Lausanne/Geneva.