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Order Tunnel Optimisation

Order Tunnel Optimisation

Analysis and redesign of your WooCommerce order process for a maximum conversion.
Free & No Obligation
Lausanne | Geneva | Fribourg | Neuchรขtel | Valais | Jura
4.9
/5
300+ satisfied customers in Switzerland
300+ clients supported in Switzerland
Lausanne | Geneva | Fribourg | Neuchรขtel | Valais | Jura

Our expertise

Simplify checkout of your e-commerce and increase your online sales in Switzerland.

A complex or poorly optimized checkout tunnel is a major cause of shopping cart abandonment on online stores. At Geekworkers in Lausanne, we are experts in WooCommerce checkout funnel optimization for Swiss SMEs. We analyze each step, from adding to the cart to confirming payment, to identify frictions and simplify the processThe objective: to offer a seamless shopping experience, reassure your customers and significantly increase your conversion rate.

Reduced Cart Abandonment

In simplifying the steps, clarifying the information (shipping costs, delivery times) and by optimizing forms, we drastically reduce the number of customers who abandon their purchase before finalizing.

Increased Conversion Rate

A smooth and reassuring control tunnel converts more visitors into buyersEvery improvement, however small, can have a direct impact on your turnover in Switzerland.

Best User Experience

Offer your customers a seamless and frustration-free shopping experience. An optimized checkout builds trust and encourages return visits to your WooCommerce store.

Mobile Adaptability (Responsive)

We make sure your order tunnel is perfectly functional and ergonomic on smartphones and tablets, where an increasing share of online purchases are made.

FAQs

Common signs include a high shopping cart abandonment rate (visible in Google Analytics), long and complex order forms, a lack of clarity on delivery costs or payment options, or multiple and unintuitive validation steps. UX analysis of your checkout can confirm this.

We can : reduce the number of form fields, offer a โ€œguest checkoutโ€, clearly display an order summary, optimize the loading speed of the tunnel pages, improve the design and calls to action, or even integrate reassurance elements (secure payment logos, customer reviews).

Yes, we use Google Analytics 4 to analyze conversion funnels and identify exit points. Tools like Hotjar or Microsoft Clarity (heatmaps, session recordings) allow us to visualize user behavior during checkout and understand their difficulties.

Absolutely. To validate the improvement hypotheses, we can set up A/B testing on different versions of your checkout pages (e.g. different layout, modified forms). This allows us to choose the most efficient optimizations based on real data. See our serviceA/B Testing.

The duration depends on the complexity of your current funnel and the extent of the changes required. An initial analysis may take a few days. Implementation of recommendations may vary from a few days to a few weeksThe goal is a rapid impact on your conversions. Contact us in Lausanne for a personalised quote.

Our Agency Services

Website & E-Commerce
Digital Marketing SEO & SEA
Web & Mobile Development
Audit & Support

Achievements

More than 300 customers accompanied in Switzerland
Completed projects
+ 0
Years of growth
+ 0
Geeks listening
+ 0
CHF millions generated
+ 0
Coherent & structured digital multi-site ecosystem (WP/Elementor): easy navigation & management
HealthTech Switzerland: Webflow redesign and WooCommerce e-commerce. Centralised Stripe payments. 360ยฐ marketing.
  • Creation of showcase site
  • SEO Optimised Content Writing
  • Creation of websites & ecommerce
E-commerce +10,000 pop-culture products launched in less than 2 months (Covid period). WooCommerce & WordPress
360ยฐ strategic support: calls for tender, RGPD/LPD compliance, Ads optimisation and training for Gerofinance teams.
Coiffure Lausanne: from 0 to 30 customers/week (+68% growth/month) via digital strategy Ads/GMB/CRM.
Nยฐ1 leader in junk removal in French-speaking Switzerland (< 2 years, 0 to 2 million CHF/year). 360ยฐ SEO & Google Ads strategy.
  • Website & E-Commerce
Premium sports coaching (Geneva): bespoke WordPress platform with booking & client area
B2B Vue/Node/IA (Vertex AI) application for corporate governance, ISO compliance and risk management.

Customer satisfaction โ‡„

= Responsiveness + Quality + Quality Prices โ†ฏ

Our web agency is focused on quality and satisfaction for both
entrepreneurs, SMEs and large companies in French-speaking Switzerland

Chiara Cuffaro
chiaracuffarokinesiologie.ch
A huge thank you to Geekworkers for their excellent work on my website. Their responsiveness, professionalism and creativity made all the difference. A smooth collaboration and results beyond my expectations. I highly recommend!
Senghane Lmighty
whodaboss.app
Thank you to Geekworkers for their exceptional work! They understood my vision perfectly and created a landing page exactly as I wanted it. They were professional, creative and responsive throughout the project. I'm delighted with the result, which perfectly reflects the image of my application. I'd highly recommend their services to anyone looking for a quality digital agency!"
Michel Rey
zenityacademy.ch
A big thank you to Geekworkers for creating my website. Their professionalism, attentiveness and expertise made all the difference. A top team that I highly recommend! Their responsiveness and help in creating my content were a real advantage. An in-depth analysis of my needs was carried out from the outset and I was given permanent access to the progress of the project. Don't hesitate to work with them.
Ernesto Carreรฑo
ernestdetailing.ch
GeekWorkers created an effective, modern landing page that was perfectly suited to our objectives. Their team showed great professionalism, and the work was carried out quickly and meticulously. We're delighted with the end result and would highly recommend their services for any web project.
Newash SA
newash.ch
I would like to express my deep appreciation for Geekworkers. Their outstanding customer service, professionalism and commitment to customer satisfaction is truly impressive. My experience has been exceptional and I highly recommend this company. Thank you for your service.
Bobi
bobiapp.ch
Geekworkers gave me a clear, actionable vision for developing Bobi. Their recommendations on SEO, digital acquisition and platform optimisation were relevant and impactful. A professional and efficient team that I recommend without hesitation! ๐Ÿš€
Silvia Castillo
Very good service, follow-up and professionalism. I highly recommend them.
Turkey Lucidity
depotclesecurite.ch
Serious, efficient and friendly are the words that spontaneously appear after a month and a half of work on my future page.

Our turnkey offers

Quality, transparency and affordable rates
Site Landing WordPress
From
2490
CHF
(5% discount for full payment)

Convert your visitors into customers

  • WordPress site with Elementor
  • 1 page based on a template/template with a custom design
  • Creation of a strategy tailored to the company's objectives
  • Professionally written content
  • Optimization for conversion (contact or purchase) and Google Ads
  • Google Analytics setup
  • Standard SEO Optimization

Site Vitrine Pro WordPress
From
3900
CHF
(5% discount for full payment)

Your professional presence online quickly (WP Showcase Site).

  • WordPress site with Elementor
  • Up to 5 pages: Home, About, Services/Products, Blog, Contact
  • From a model (hundreds of choices)
  • Support and advice in relation to your objectives
  • Google Analytics setup
  • Standard SEO Optimization

Google Ads Start
From
459
CHF/month
(excluding advertising budget & set-up)

Generate your first qualified leads via Google Ads.

  • Conversion tracking
  • Customised strategy (keywords, campaigns, ads)
  • Google Search or Performance Max
  • Management 1 month
  • Monthly report/video
  • 2 campaigns, 100 keywords, 20 ads
  • Budget: < 1500 CHF/month
Meta Ads Start
From
459
CHF/month
(excluding advertising budget & set-up)

Your first Meta Ads campaigns to generate local leads.

  • Conversion tracking (Pixel and API)
  • Targeted strategy (age, interests, location)
  • Static content (posts, stories)
  • Management 1 month
  • Monthly report with KPIs
  • 2 campaigns, 2 adsets, 8 advertisements
  • Budget: < 1500 CHF/month