A complex or poorly optimized checkout tunnel is a major cause of shopping cart abandonment on online stores. At Geekworkers in Lausanne, we are experts in WooCommerce checkout funnel optimization for Swiss SMEs. We analyze each step, from adding to the cart to confirming payment, to identify frictions and simplify the processThe objective: to offer a seamless shopping experience, reassure your customers and significantly increase your conversion rate.
In simplifying the steps, clarifying the information (shipping costs, delivery times) and by optimizing forms, we drastically reduce the number of customers who abandon their purchase before finalizing.
A smooth and reassuring control tunnel converts more visitors into buyersEvery improvement, however small, can have a direct impact on your turnover in Switzerland.
Offer your customers a seamless and frustration-free shopping experience. An optimized checkout builds trust and encourages return visits to your WooCommerce store.
We make sure your order tunnel is perfectly functional and ergonomic on smartphones and tablets, where an increasing share of online purchases are made.
Common signs include a high shopping cart abandonment rate (visible in Google Analytics), long and complex order forms, a lack of clarity on delivery costs or payment options, or multiple and unintuitive validation steps. UX analysis of your checkout can confirm this.
We can : reduce the number of form fields, offer a “guest checkout”, clearly display an order summary, optimize the loading speed of the tunnel pages, improve the design and calls to action, or even integrate reassurance elements (secure payment logos, customer reviews).
Yes, we use Google Analytics 4 to analyze conversion funnels and identify exit points. Tools like Hotjar or Microsoft Clarity (heatmaps, session recordings) allow us to visualize user behavior during checkout and understand their difficulties.
Absolutely. To validate the improvement hypotheses, we can set up A/B testing on different versions of your checkout pages (e.g. different layout, modified forms). This allows us to choose the most efficient optimizations based on real data. See our serviceA/B Testing.
The duration depends on the complexity of your current funnel and the extent of the changes required. An initial analysis may take a few days. Implementation of recommendations may vary from a few days to a few weeksThe goal is a rapid impact on your conversions. Contact us in Lausanne for a personalised quote.
Convert your visitors into customers
Your professional presence online quickly (WP Showcase Site).
Generate your first qualified leads via Google Ads.
Your first Meta Ads campaigns to generate local leads.
