Investing in Google Ads without rigorous performance monitoring means you're sailing blind. At Geekworkers, a Google Partner agency in Lausanne, we make it a point of honour to ensure that our clients receive the best possible service. accurate conversion tracking (via Google Analytics 4 and Google Tag Manager) and to provide transparent, actionable performance reports to our SME customers in French-speaking Switzerland. Understanding your results is the key to continually optimising your return on investment.
We configure and check the tracking of all your key conversions (forms, calls, e-commerce sales, etc.) to correctly attribute the results to your Google Ads campaigns.
Via Looker Studio (formerly Google Data Studio)We create dynamic, visual dashboards tailored to your KPIs, so that you can easily monitor the performance of your campaigns.
No more jargon-filled reports! We provide you with clear summaries, accompanied by our analyses and recommendationsSo that you really understand the performance and the next steps.
Precise reporting enables you to take informed optimisation decisions Which keywords to convert, which ads perform well and which audiences are the most profitable for your business in Lausanne/Geneva.
The key KPIs we track for SMEs typically include: the number of conversions, cost per conversion (CPA), return on advertising investment (ROAS)click-through rate (CTR), quality score, impression rate and volume of qualified clicks.
The standard frequency is a detailed monthly report. However, you have continuous access to your Looker Studio dashboard. For accounts with larger budgets or specific needs, weekly or bi-monthly reports can be set up. Communication with your Geekworkers expert in Lausanne is regular.
We give priority to Looker Studio dashboards for their interactivity and visual clarity. The monthly report is often accompanied by a analytical summary by email or during a call to discuss performance and future actions.
Yes, absolutely. Google Analytics 4 (GA4) is now the standard tool. We provide correct configuration of GA4 and its integration with Google Ads and Google Tag Manager for precise tracking of user paths and conversions on your site.
Yes, that's the objective. Thanks to properly configured conversion tracking, we can analyse profitability at the level of campaigns, ad groups and even keywords, enabling you to optimise the allocation of your advertising budget for a more effective advertising campaign. Maximum ROI.
Convert your visitors into customers
Your professional presence online quickly (WP Showcase Site).
Generate your first qualified leads via Google Ads.
Your first Meta Ads campaigns to generate local leads.
Geekworkers is a web agency based in Lausanne, French-speaking Switzerland, specializing in the creation of websites, e-commerce stores, mobile applications, and digital marketing (SEO, Google Ads, and Social Media) to help you succeed online. We have helped more than 300 businesses and entrepreneurs in Switzerland achieve success with their online projects.
Our affordable pricing has been designed for entrepreneurs, start-ups and SMEs as well as large companies with high standards of service.
