After defining your goals and selecting the relevant marketing channels, the next crucial step is the detailed action planning and rigorous allocation of your budgetGeekworkers, a digital strategy consulting agency in Lausanne, helps Swiss SMEs transform their strategy into a concrete and quantified marketing roadmapWe define priority actions, establish a realistic timeline, set performance indicators (KPIs) for each action, and optimize your budget allocation for maximum return on investment.
We are co-building a quarterly or half-yearly marketing action plan, listing the specific actions to be carried out on each channel, with managers and deadlines.
For each action or channel, we set key performance indicators (KPIs) and interim objectives to monitor progress and measure effectiveness.
We can help you to allocate your overall marketing budget between different channels and actions based on their ROI potential and your strategic priorities.
Establishment of a marketing actions implementation schedule, taking into account your internal resources, production deadlines and possible seasonality.
Proper planning ensures that your marketing efforts are coordinated, targeted and measurable. Rigorous budgeting allows you to control your expenses, optimize your return on investment and avoid unpleasant surprises. This is the guarantee of professional marketing management for your SME. It is an integral part of our service Customer Acquisition Strategy.
The budget allocation is based on several factors: your priority objectives, the estimated customer acquisition cost (CAC) on each channel, the volume and ROI potential of each lever, and of course, your overall available marketing budget. We look for the optimal mix for your situation in Lausanne or elsewhere in Switzerland.
If the budget is limited, it is even more crucial to prioritize actions and channels with the highest potential for return on investment in the short or medium termWe can help you identify these “quick wins” and build a progressive strategy, reinvesting in early successes. Our offers “Start” for Google Ads or SEO are designed with this in mind.
Yes, a marketing plan should be a guide, not a prison.It must be flexible enough to adapt to unforeseen events, new opportunities, or results achieved. Periodic reviews (monthly or quarterly) are necessary to adjust the plan and budget as needed.
Implementation can be shared: Some actions can be carried out by your internal teams, others can be delegated to our Geekworkers agency in Lausanne (SEA/SMA campaign management, SEO optimizations, etc.). We clearly define roles and responsibilities in the plan. Contact us for a personalised quote.
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