Our agency in Lausanne manages your pay-per-click campaigns (SEA, Social Ads) for qualified, profitable traffic.
PPC (Pay-Per-Click) campaigns are a powerful way of attracting qualified traffic to your website and generating measurable results quickly. Whether on search engines (Google Ads, Bing Ads) or social networks (Meta Ads, LinkedIn Ads)The principle is the same: you only pay when a user clicks on your ad. Geekworkers, a digital agency in Lausanne, specialises in the creation and strategic management of PPC campaigns for Swiss SMEs. We optimise every aspect - keywords, targeting, ads, bids, landing pages - in order to maximise your return on investment (ROI).
We define a a consistent PPC strategy on the platforms that are most relevant to you (Google, Bing, Facebook, Instagram, LinkedIn) depending on your objectives and your audience.
We are working to improve the relevance of your campaigns (Quality Score, Ad Relevance) to reduce your CPC while maintaining or increasing the quality of your traffic.
Whether using keywords on search engines or demographic/behavioural criteria on social networks, we aim to attract the visitors most likely to convert.
Setting up a rigorous tracking of conversions (leads, sales) and ongoing analysis of return on investment of your PPC advertising spend. This is the basis of our services Google Ads and Social Ads.
PPC stands for "Pay-Per-Click". This is an advertising model where you pay the publisher (Google, Facebook) each time a user clicks on your ad. It's a good investment because it offers a precise control over your budget, rapid results, fine-tuned targeting and clear ROI measurement. You only pay for the traffic you actually receive.
Google Ads is essential for research. Bing Ads can be an interesting complement with less competition. Meta Ads (Facebook/Instagram) is excellent for B2C and behavioural targeting. LinkedIn Ads is the king of B2B. Our experts in Lausanne can help you choose the right mix for your Swiss SME.
To optimise the Quality Score, we need to work on three pillars: the relevance of your keywords to your ads, the expected click-through rate (CTR) of your ads, and the experience on the landing page (relevance, user-friendliness, speed). A good Quality Score reduces your CPCs.
Yes. The advantage of PPC is that you can define a strict daily or monthly budget. Even with a limited budget, by targeting very precisely (niche keywords, restricted geographical area), it is possible to obtain interesting results. Our offers "Start for Google Ads or Meta Ads are designed to do just that.
We focus on conversions and ROI. This involves precise monitoring of the desired actions on your site, ongoing optimisation of campaigns to reduce the cost per conversion (CPA), and transparent communication about the results obtained. We adjust the strategy according to profitability. Contact us for a PPC management quote.
Convert your visitors into customers.
Google or Meta campaigns to generate customers.
