Google is seeking to provide its users with the most relevant and reliable results. High-quality content that responds well to search intent and is pleasant to read will tend to have better user signals (time on page, low bounce rate), which is positive for ranking. Our copywriters in Lausanne are trained to do just that.

High-quality content is : original, complete, well-written, well-structured, factually correct, cites sources where necessary, easy to understand, provides real value to the userand is presented on a technically sound and trustworthy site (E-E-A-T).

Length is not a direct factor, but rather one of the Longer content often tends to be more complete, to cover a subject in greater depth, and to be able to target more long-tail keywords.. The important thing is that the length is justified by the wealth of information and that it meets the research objective. You mustn't "write for the sake of writing".

Yes. For highly specialised subjects, we work with working closely with your in-house experts to ensure technical precisionor we call on specialist copywriters from our network, while ensuring SEO optimisation. Accuracy is paramount, especially for E-E-A-T.

Yes, absolutely. Content refresh" (updating and optimising existing content) is a highly effective SEO strategy. We can analyse your current content and improve it so that it performs better. Contact Geekworkers for a SEO copywriting quote.