Did you know that the majority of visitors to your website leave without converting on their first visit? Visit Remarketing Google Ads (or retargeting) is a powerful strategy for SMEs in Lausanne and Geneva, enabling them to re-target these interested visitors with personalised ads when they browse other sites in the Google Display Network, YouTube, or even when they search again on Google. Geekworkers can help you set up effective remarketing campaigns.
By reaching users who are already familiar with your brand and your offers, remarketing shows the potential of your products and services. significantly higher conversion rates than standard campaigns.
Remain visible to your prospects after their first visit makes your brand more memorable and increases the perceived confidence of your audience in French-speaking Switzerland.
We can create very specific remarketing lists (e.g. visitors to a product page, shopping basket abandoners, visitors who have spent X amount of time on the site) for ultra-personalised messages.
Remarketing often makes it possible to obtain lower cost conversionsThis will improve the overall ROI of your Google Ads investments for your business in Lausanne.
An extract of code (Google Ads tag or via Google Analytics) is placed on your site. This allows you to anonymously "tag" your visitors. You can then create audiences based on their behaviour (pages visited, actions taken, etc.) and serve them specific ads when they browse elsewhere on the web.
We can use graphic ads (banners) on the Display Network video ads on YouTube, or even adapted text ads on the Search Network (RLSA - Remarketing Lists for Search Ads) to target users who search again after visiting your site.
Not necessarily. Because you're targeting an audience that already knows you, the volumes are often lower than for large acquisition campaigns, and the click-through and conversion rates can be improvedwhich often makes the cost per conversion attractive. Geekworkers adapts the strategy to your budget.
To ensure that the lists are large enough for effective distribution (especially on Display), a minimum traffic is required (e.g. Google requires 100 active users over the last 30 days for Display, 1000 for Search). We can assess this for your SME in Lausanne/Geneva.
Yes. Google Ads remarketing works with anonymous cookies. Users can control the ads they see and opt out of ad targeting. We ensure compliance with confidentiality rules.
Convert your visitors into customers
Your professional presence online quickly (WP Showcase Site).
Generate your first qualified leads via Google Ads.
Your first Meta Ads campaigns to generate local leads.
Geekworkers is a web agency based in Lausanne, French-speaking Switzerland, specializing in the creation of websites, e-commerce stores, mobile applications, and digital marketing (SEO, Google Ads, and Social Media) to help you succeed online. We have helped more than 300 businesses and entrepreneurs in Switzerland achieve success with their online projects.
Our affordable pricing has been designed for entrepreneurs, start-ups and SMEs as well as large companies with high standards of service.
