Measuring the effectiveness of your marketing investments is crucial to steering your digital strategy and optimising your return on investment. Geekworkers, a digital agency in Lausanne, attaches the utmost importance to reporting and performance analysis of all the marketing activities carried out for your SME in Switzerland. We collect and analyse data from your campaigns (SEO, SEA, SMA, e-mailing) and your website to provide you with clear reports, personalised dashboards, and above all, actionable insights to help you make the right decisions.
We create bespoke reports (often via Looker Studio) which present key performance indicators (KPIs) in a visual way that is easy to understand, even for non-experts.
We consolidate and analyse the data from your different acquisition channels (SEO, Google Ads, Meta Ads, etc.) to get an overview of your digital performance.
We are committed to measure the ROI of your various marketing actionsBy linking the expenditure incurred to the results obtained (leads, sales, turnover).
In addition to the figures, our analyses lead to the following conclusions concrete recommendations to optimise your marketing strategyImprove your campaigns and allocate your budget more effectively.
Reporting and analysis enable you to : know what works and what doesn't, justify your marketing expenditure and identify opportunities for improvementand make informed decisions for the future. Without measurement, there can be no optimisation. It's a cornerstone of our approach digital performance optimisation.
The KPIs monitored depend on the objectives of each channel and your overall strategy. They may include : web traffic, traffic sources, conversion rate, cost per lead (CPL), customer acquisition cost (CAC), return on advertising expenditure (ROAS)SEO positioning, the rate of engagement on social networks, etc. Our experts in Lausanne will work with you to define the relevant KPIs.
The standard frequency for full marketing reports is monthly. This provides a consolidated view of performance and trends. More frequent reports or access to real-time dashboards can be set up for certain campaigns (e.g. SEA, SMA).
Yes, we use a combination of tools: Google Analytics 4 for analysing web traffic and conversions, the native advertising platforms (Google Ads, Meta Ads Manager)SEO tools (Ahrefs, SE Ranking), and above all Looker Studio (Google Data Studio) to aggregate data and create customised, interactive dashboards.
Our analyses identify strengths to capitalise on, weaknesses to correct, the most profitable channels on which to invest moreThis information is used to identify new trends, new opportunities for action and new targets. They feed a cycle of continuous improvement of your marketing strategy in Switzerland. Contact Geekworkers for a personalised quote.
Convert your visitors into customers
Your professional presence online quickly (WP Showcase Site).
Generate your first qualified leads via Google Ads.
Your first Meta Ads campaigns to generate local leads.
Geekworkers is a web agency based in Lausanne, French-speaking Switzerland, specializing in the creation of websites, e-commerce stores, mobile applications, and digital marketing (SEO, Google Ads, and Social Media) to help you succeed online. We have helped more than 300 businesses and entrepreneurs in Switzerland achieve success with their online projects.
Our affordable pricing has been designed for entrepreneurs, start-ups and SMEs as well as large companies with high standards of service.
