An SEA audit is relevant if you have the impression that your Google Ads campaigns underperformif your cost per acquisition (CPA) is too highIf you have any doubts about the configuration of your account, or simply if you would like an external, expert view to identify new optimisation opportunities.

We take a detailed look at structure of your account and campaignsthe relevance and strategy of your keywords (including keywords to be excluded), the quality and performance of your ads (texts, extensions), your bidding strategiesconfiguration, the conversion trackingand the quality of your landing pages.

You will receive a full, detailed audit reportOur analysis of the strengths and weaknesses of your Google Ads account, as well as a series of clear, prioritised and actionable recommendations to significantly improve the performance of your campaigns. We can then help you implement them.

Although we cannot guarantee precise figures, our experience shows that the application of the recommendations resulting from a professional SEA audit very often leads to a significant improvement in return on investment (ROI)This means a lower cost per conversion and an increase in the volume of qualified leads or sales for our SME customers in Lausanne and Geneva.

The duration of an SEA audit depends on the size and complexity of your Google Ads account. For a standard SME account, you should generally expect to spend between a few days and one to two weeks for an in-depth analysis and the drafting of the recommendations report.