In order for your products to be found by your potential customers on Google, it is essential that your product sheets are perfectly optimized for natural referencing (SEO)Geekworkers, an expert e-commerce SEO agency in Lausanne, helps you transform your product listings into real magnets for qualified traffic. We work on titles, descriptions, images, URLs, structured data (Schema.org for products), and other key elements to improve their ranking on search engines and attract Swiss buyers to your site. Online Store.
Creation of unique, descriptive titles that include relevant keywords (brand, model, product type) for each product sheet.
Writing of original, detailed and persuasive descriptions that highlight the product's benefits, while naturally integrating the target keywords.
Optimization of file name, alternative text (alt tag), size and weight of your product images for SEO and loading speed.
Addition of "Product" structured data markup to help Google better understand your product information (price, availability, reviews) and potentially display "rich snippets." This is one aspect of our SEO Content Optimisation.
Your product sheets are often the main entry pages for transactional organic trafficIf well optimized, they can rank for very specific (long-tail) queries with a strong purchase intent. This is crucial for the visibility and sales of your e-commerce in Switzerland. Our experts in Lausanne focus on this.
Yes, absolutely. Using manufacturer-provided descriptions (which all your competitors also use) is very bad for SEO. It is essential to write unique and original descriptions for each product, even if it is time-consuming. AI can help with reformulation, but human validation is key.
Authentic customer reviews add value. fresh, unique and relevant content (user keywords) to your product sheets, which is positive for SEO. In addition, review stars can appear in search results (rich snippets), increasing the click-through rate.
Yes. URLs must be short, descriptive, and include the product's main keywordAvoid URLs with numbers or incomprehensible codes. Good URL structure helps with SEO.
We can help you train and provide you with guidelines to optimize your product sheets yourself, or we can take care of theoptimization of a certain number of key product sheets as part of an e-commerce SEO service. For very large catalogs, a template-based approach and partial automation can be considered. Contact us for a e-commerce SEO optimization quote.
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Your local digital partner. Creation of high-impact WordPress sitesstrategies effective marketing and support reagent.
Create a exceptional shopping experience. We develop WooCommerce shops optimized conversion and SEO.
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Geekworkers is a web agency based in Lausanne in French-speaking Switzerland, specialising in the creation of websites, e-commerce shops, mobile applications and digital marketing (SEO & Google Ads) to help you succeed online.
Geekworkers pricing has been designed as much for start-ups and SMEs as for large companies demanding in terms of service quality.
