Whether you are in the phase of development of a new WordPress site or redesign of an existing site, it is crucial to integrate the best practices of natural referencing (SEO) from the beginning of the project to guarantee optimal visibility on Google. Geekworkers, web and SEO agency in Lausanne, places great importance onnative SEO optimization during any project of WordPress development or redesignWe ensure that the technical structure, information architecture, content and on-page aspects are designed for SEO, in order to give your Swiss SME every chance of ranking well.
We are designing a logical site structure, with clear URLs and intuitive navigation, making it easier for users and Google bots to crawl.
We make sure your WordPress is fast (Core Web Vitals), mobile-friendly, secure (HTTPS), and that the technical aspects (sitemap, robots.txt, markup) are correctly configured.
We work with you to identify strategic keywords and optimize the content of your pages (titles, texts, images) consequently, respecting the research intentions.
During a redesign, we implement a comprehensive 301 redirect plan to ensure that all your old URLs are correctly redirected to the new ones, thus preserving your "SEO juice". This is a key service in our offer Natural SEO (SEO).
Integrating SEO from the start is much more effective and less expensive than trying to “fix” a poorly designed site for SEO after it goes liveThis allows you to build on sound foundations and avoid mistakes that could penalize your long-term visibility. Our experts in Lausanne are very attentive to this.
Key elements include: choosing a lightweight and well-coded theme (or optimized custom development), configuring permalinks, optimizing images, implementing a good SEO plugin (Yoast, Rank Math), creating a dynamic XML sitemap, and a good content structure with semantic markup (Hn).
We make sure that all the existing content that has SEO value (text, images, metadata) is successfully migrated to the new siteWe often take advantage of this to optimize it (rewriting, adding keywords) and to improve internal linking.
Yes, a significant impact. A heavy, poorly coded theme, or one that generates a lot of unnecessary code can harm the loading speed and crawlability of your site. It is important to choose a theme optimized for SEO or opt for a custom theme.
Integrating SEO during development or redesign poses the essential foundations. However, SEO is a continuous work which requires regular optimizations (content, netlinking, technical) to maintain and improve positions. We offer ongoing SEO services after going live. Contact us for a quote.
Convert your visitors into customers
Your professional presence online quickly (WP Showcase Site).
Generate your first qualified leads via Google Ads.
Your first Meta Ads campaigns to generate local leads.
