To attract qualified traffic from search engines such as Google and Bing, and to convert this traffic into customers, a high-quality, relevant, SEO-optimised web content is essential. Geekworkers, an expert agency in natural referencing in Lausanneoffers strategic, optimised SEO copywriting for Swiss SMEs. We create blog posts, service pages, product descriptions and other content that not only targets the right keywords, but also responds to your audience's search intentions and meets Google's E-E-A-T criteria (Experience, Expertise, Authority, Reliability).
We identify keywords and phrases that your prospects actually use to find information or solutions for your business in Switzerland.
We create content that respond precisely to the questions and needs of your target audience at every stage of its journey (information, comparison, decision).
Each piece of content is carefully optimised: title tags (H1-H6), meta-descriptions, URLs, internal linking, image optimisation, natural keyword density.
We write original, well-structured, easy-to-read texts that demonstrate your expertiseyour authority and reliability in your field.
Classic web copywriting focuses on the clarity and engagement of the message. The SEO copywriting also includes the strategic dimension of search engine optimisation : keyword research, semantic structuring, HTML tagging, etc., while maintaining editorial quality. Ideally, the two should be combined. This is at the heart of ourContent optimisation.
THE content is the 'fuel' of SEO. It is through your content that Google understands what your site is about and which keywords it should rank you for. Quality, relevant and regularly updated content is a very positive signal for the search engines and for your users.
We create original content for each customer. If we draw on existing sources, we reformulate them and add our own value. We can use plagiarism detection tools to check uniqueness before publication. Duplicate content is penalised by Google.
Yes, for very technical or specific subjects, we can call on the services of external consultants. specialist writers in our network in Lausanne and French-speaking SwitzerlandWhere we work closely with your in-house experts to ensure the accuracy and relevance of the information.
YesIf your SME targets more than one language market in Switzerland, we can take care of all the logistics for you. translation and SEO adaptation of your content (e.g. French into German or English), ensuring that the keywords and cultural nuances are relevant to each language. Contact Geekworkers for a SEO copywriting quote.
Convert your visitors into customers.
Google or Meta campaigns to generate customers.
